The turnover of South Korean online content platform Naver Webtoon amounted to approximately 1.17 South Korean won in 2021. The word webtoon is consists of the words “web” and “cartoon”, describing online-exclusive comics that are usually available via mobile applications. Naver Webtoon, which was established in 2004, has become a major service in the growing South Korean webtoon market.
Webtoon’s popularity
The popularity of South Korean webtoons did not only increase in South Korea, but they became also widely known globally, with both Naver Webtoon and Kakao Corporation launching foreign services in multiple countries. Those two webtoon providers are the top competitors across Asia and the United States.
Webtoons are so popular that consumers’ favorite webtoons often get adapted as animated series, TV series, or even mobile games. Netflix has also joined the webtoon market, securing the rights to screen webtoon adaptations, such as Itaewon class or Sweet Home, worldwide.
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Sisajournal Economy. (March 16, 2021). Sales revenue of South Korean Naver webtoon from 2019 to 2023 (in billion South Korean won) [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1238846/south-korea-naver-webtoon-sales-revenue/
Sisajournal Economy. "Sales revenue of South Korean Naver webtoon from 2019 to 2023 (in billion South Korean won)." Chart. March 16, 2021. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1238846/south-korea-naver-webtoon-sales-revenue/
Sisajournal Economy. (2021). Sales revenue of South Korean Naver webtoon from 2019 to 2023 (in billion South Korean won). Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1238846/south-korea-naver-webtoon-sales-revenue/
Sisajournal Economy. "Sales Revenue of South Korean Naver Webtoon from 2019 to 2023 (in Billion South Korean Won)." Statista, Statista Inc., 16 Mar 2021, https://www.statista.com/statistics/1238846/south-korea-naver-webtoon-sales-revenue/
Sisajournal Economy, Sales revenue of South Korean Naver webtoon from 2019 to 2023 (in billion South Korean won) Statista, https://www.statista.com/statistics/1238846/south-korea-naver-webtoon-sales-revenue/ (last visited September 01, 2024)
Sales revenue of South Korean Naver webtoon from 2019 to 2023 (in billion South Korean won) [Graph], Sisajournal Economy, March 16, 2021. [Online]. Available: https://www.statista.com/statistics/1238846/south-korea-naver-webtoon-sales-revenue/