South Korea: intentions for paid use of South Korean webtoons worldwide 2021

According to a survey conducted in 2021 among multiple countries on the likelihood of paying for Korean webtoons, more than half of the respondents from India answered that they would pay for Korean webtoons in the future. India was also one of the countries in which Korean webtoons are popular.

Intention to consume South Korean webtoons as paid content in selected countries 2021

Characteristic	Share of respondents
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Release date

February 2022

More information

Region

Worldwide, South Korea

Survey time period

November 1, 2020 to October 31, 2021

Number of respondents

8,500 respondents worldwide*

Age group

15-59 years old

Special properties

people who experienced South Korean cultural content

Method of interview

Online panel

Supplementary notes

*This survey was conducted in the following countries: China, Japan, Taiwan, Thailand, Indonesia, Malaysia, India, Australia, Vietnam, United States, Brazil, Argentina, France, United Kingdom, Russia, Turkey, UAE, and South Africa.
Original question: "How likely is it that you will use the following paid Korean content types in the future?"

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