China: monthly salary of cosmetic e-shoppers purchasing on November 11, 2013

Monthly income distribution of online shoppers purchasing cosmetics on 'Singles' Day' in China 2013

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Release date

July 2014



Survey time period

November 11, 2013

Supplementary notes

Note: 1 yuan is equal to about 0.16 U.S. dollars and 0.13 euros (as of December 2014).

Singles' Day is a Chinese holiday held each year on November 11 due to the connection between the word 'single' and the recurring figure 1 in the date. Originally intended a date for single people to mee with friends and celebrate, 'Singles' Day' has been objectified by Alibaba and Tencent and has become the largest online shopping day worldwide.

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