China: monthly salary of cosmetic e-shoppers purchasing on November 11, 2013

This statistic presents monthly income distribution of online shoppers purchasing cosmetics during 'Singles' Day' on November 11, 2013 in China. That day, about 30 percent of cosmetic e-shoppers had a monthly salary of more than 8,000 yuan.

Monthly income distribution of online shoppers purchasing cosmetics on 'Singles' Day' in China 2013

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Release date

July 2014



Survey time period

November 11, 2013

Supplementary notes

Note: 1 yuan is equal to about 0.16 U.S. dollars and 0.13 euros (as of December 2014).

Singles' Day is a Chinese holiday held each year on November 11 due to the connection between the word 'single' and the recurring figure 1 in the date. Originally intended a date for single people to mee with friends and celebrate, 'Singles' Day' has been objectified by Alibaba and Tencent and has become the largest online shopping day worldwide.

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