Duolingo revenues by segment 2023

In 2023, Duolingo Inc. generated 404.68 million U.S. dollars in revenues from subscriptions to its premium plan Duolingo Plus, more than doubling subscription revenues from 2021. Advertising represented the second-largest revenue segment for the company between 2019 and the end of 2023, but the Duolingo English Test revenues have increase to over 40 million U.S. dollars.

Revenues generated by Duolingo Inc. from 2019 to 2023, by segment (in million U.S. dollars)

Characteristic	2019	2020	2021	2022	2023
Subscription	54.85	117.5	180.7	273.51	404.68
Advertising	14.12	27.04	38.5	44.73	49.86
Duolingo English Test	1.02	15.16	24.66	32.72	41.21
In-app purchase	-	-	6.84	17.91	34.67
Other	0.77	2	0.08	0.63	0.68

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Release date

February 2024

More information

Region

Worldwide

Survey time period

2019 to 2023

Supplementary notes

In 2023, Duolingo started reporting their in-app purchase revenues as a separate segment from their "Other" revenues. According to the source, between 2021 and 2023, "Other revenue" was mainly comprised of revenue from Duo’s Taquería.

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