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Conversion rate of Android apps in the U.S. 2021, by category

Published by L. Ceci, Apr 7, 2022
Between January and the end of October 2021, the average conversion rate for mobile apps of any category in the Google Play Store in the United States was 33 percent. Travel apps showed the highest conversion rate among the examined Android app categories. Maps and navigation apps followed with 52.8 percent. Conversion rates identify the share of users who download a mobile app after coming in contact with its main page in the Google Play Store.

Conversion rate for mobile apps in the Google Play Store in the United States from January 2021 to October 2021, by category

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Release date

November 2021

Region

United States

Survey time period

January 1, 2021 to October 31, 2021

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Statistics on " Google Play Store "

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Statistics on Google Play Store

Overview

6

Downloads and usage

7

Consumer spending and revenues

6

Android app publishers and developers

5

Software development kits (SDKs)

8

Android ecosystem transparency

8

Google Play advertising environment

5

Spotlight: App Store Optimization (ASO)

8

Further related statistics

21

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Topics

Google Play StoreMobile app usageGoogleAndroidApp stores
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