Global app market value 2022, by monetization

Published by Laura Ceci, Oct 22, 2024
In 2022, the global app market generated almost 67 percent of its value via mobile advertising spending. This corresponded to approximately 336 billion U.S. dollars, compared to 167 billion U.S. dollars generated by global consumers in the most prominent app stores worldwide and in China. Direct app store spending accounted for around 33 percent of the total mobile app market value in 2022.

Mobile app market value worldwide in 2022, by monetization method

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

May 2023

Region

Worldwide

Survey time period

2022

Special properties

gross spending for app store inclusive of app stores commission, Google Play and iOS combined, excluding third party Android apps in China

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Register now
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Mobile app publishers "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Mobile app publishers

Global market overview

6

App stores

6

Benchmark and performance

7

North and Latin America

8

Asia Pacific

8

EMEA

8

Further Content: You might find this interesting as well

Topics

Mobile app publishersMobile app usageMobile gaming market leadersMobile app monetizationMobile apps in China
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Register now
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.