Global app market value 2022, by monetization
In 2022, the global app market generated almost 67 percent of its value via mobile advertising spending. This corresponded to approximately 336 billion U.S. dollars, compared to 167 billion U.S. dollars generated by global consumers in the most prominent app stores worldwide and in China. Direct app store spending accounted for around 33 percent of the total mobile app market value in 2022.
