In a survey conducted in May 2021 among U.S. adults, it was found that 69 percent of Millennials in the country were using travel-planning sites to gather information and plan their travel. At the same time, 57 percent of Gen Z respondents said they used social media for that purpose.
Share of adults who use selected sources of information for travel planning in the United States as of May 2021, by generation
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Statistics on Travel and tourism industry advertising in the U.S.
Overview - travel industry
5
- Basic Statistic Annual change in number of U.S. residents traveling overseas 2002-2021
- Premium Statistic Number of inbound international visitors to the U.S. in 2021, by origin
- Premium Statistic Travel product bookings in the U.S. 2022
- Premium Statistic Travel product online bookings in the U.S. 2022
- Premium Statistic Flight bookings by airline brand in the U.S. 2022
Overview - advertising and marketing
7
- Premium Statistic Travel sector ad spend growth worldwide 2021-2023
- Premium Statistic Travel industry ad spend in the U.S. 2020-2022
- Premium Statistic Travel sector ad spend in the U.S. 2022, by segment
- Premium Statistic Travel marketers budget allocation in the U.S. 2019-2021, by type
- Premium Statistic Marketing expenses of leading online travel agencies (OTAs) worldwide 2019-2021
- Premium Statistic Airline and cruise line advertising spending U.S. 2019-2021
- Premium Statistic Lodging industry advertising spending share U.S. 2022, by channel
Digital advertising
6
- Premium Statistic Digital ad spend in the U.S. 2022, by industry
- Premium Statistic Digital Market Outlook: digital ad spending share in the U.S. 2022, by industry
- Premium Statistic Travel industry digital ad spend in the U.S. 2019-2023
- Premium Statistic Share of travel marketer digital ad spend in the U.S. & Canada 2019, by channel
- Premium Statistic Mobile ad spend in the U.S. 2021, by industry
- Premium Statistic Average CPC for selected industries online advertising in the U.S. 2020
Market leaders
6
- Premium Statistic Leading TV travel advertisers in the U.S. 2020-2021, by ad spend
- Premium Statistic Sales and marketing expenses of Booking Holdings worldwide 2015-2021
- Premium Statistic Selling and marketing expenses of Tripadvisor worldwide 2009-2021
- Premium Statistic Selling and marketing expenses of Expedia Group, Inc. worldwide 2009-2021
- Premium Statistic Advertising expense of Caesars Entertainment worldwide 2018-2021
- Premium Statistic Advertising costs of Wynn Resorts Limited worldwide 2014-2021
Consumer perspective
8
- Premium Statistic U.S. adults planning travel via selected information sources 2021, by generation
- Premium Statistic Leading types of ads considered as engaging among U.S. travelers 2022
- Premium Statistic Advertising effectiveness among U.S. travelers 2022
- Premium Statistic Personalized advertising attitudes among U.S. travelers 2022
- Premium Statistic Actions taken after seeing a CTV travel ad in the U.S. 2021
- Premium Statistic Favorite apps and websites for travel in the U.S. Q1 2021
- Premium Statistic U.S. adults using travel influencers for recommendations 2021
- Premium Statistic Average memberships in loyalty programs in the U.S. 2022, by sector
Further related statistics
19
- Factors for choosing internet sources among travelers in Taiwan 2019
- Source of information used for travel to Iceland 2016
- Travelers' choices of information sources in Taiwan 2019
- Travelers' choices of information sources in Taiwan 2019, by gender
- Most popular ways to travel internationally South Korea 2018
- Devices used for travel planning in the U.S. as of January 2015
- Channels used for getting the best airline and hotel travel deals in the UK 2017
- Online sources of inspiration for leisure travel in the U.S. as of May 2014
- Resources used to plan last trip according to British travelers 2017, by generation
- Number of days North Americans searched for travel before trip departure 2017
- Number of days Asia Pacific travelers searched for travel before trip departure 2017
- Group size distribution of North American travel searches 2017
- Devices used for travel planning during trips in the U.S. as of January 2015
- Holiday research on social media in the UK: motivation factors
- Group size distribution of U.S. travel booking 2015
- Golf courses & country clubs industry market size in the U.S. 2012-2022
- Number of elected officials that Americans believe behave unethically U.S. 2019
- Participation in outdoor recreation by Caucasians in the U.S. 2009-2017
- Revenue of footwear wholesaling in the U.S., 2008-2013
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Statistics
- Factors for choosing internet sources among travelers in Taiwan 2019
- Source of information used for travel to Iceland 2016
- Travelers' choices of information sources in Taiwan 2019
- Travelers' choices of information sources in Taiwan 2019, by gender
- Most popular ways to travel internationally South Korea 2018
- Devices used for travel planning in the U.S. as of January 2015
- Channels used for getting the best airline and hotel travel deals in the UK 2017
- Online sources of inspiration for leisure travel in the U.S. as of May 2014
- Resources used to plan last trip according to British travelers 2017, by generation
- Number of days North Americans searched for travel before trip departure 2017
- Number of days Asia Pacific travelers searched for travel before trip departure 2017
- Group size distribution of North American travel searches 2017
- Devices used for travel planning during trips in the U.S. as of January 2015
- Holiday research on social media in the UK: motivation factors
- Group size distribution of U.S. travel booking 2015
- Golf courses & country clubs industry market size in the U.S. 2012-2022
- Number of elected officials that Americans believe behave unethically U.S. 2019
- Participation in outdoor recreation by Caucasians in the U.S. 2009-2017
- Revenue of footwear wholesaling in the U.S., 2008-2013
Morning Consult. (May 24, 2021). Share of adults who use selected sources of information for travel planning in the United States as of May 2021, by generation [Graph]. In Statista. Retrieved February 05, 2023, from https://www.statista.com/statistics/1250501/sources-info-travel-planning-us/
Morning Consult. "Share of adults who use selected sources of information for travel planning in the United States as of May 2021, by generation." Chart. May 24, 2021. Statista. Accessed February 05, 2023. https://www.statista.com/statistics/1250501/sources-info-travel-planning-us/
Morning Consult. (2021). Share of adults who use selected sources of information for travel planning in the United States as of May 2021, by generation. Statista. Statista Inc.. Accessed: February 05, 2023. https://www.statista.com/statistics/1250501/sources-info-travel-planning-us/
Morning Consult. "Share of Adults Who Use Selected Sources of Information for Travel Planning in The United States as of May 2021, by Generation." Statista, Statista Inc., 24 May 2021, https://www.statista.com/statistics/1250501/sources-info-travel-planning-us/
Morning Consult, Share of adults who use selected sources of information for travel planning in the United States as of May 2021, by generation Statista, https://www.statista.com/statistics/1250501/sources-info-travel-planning-us/ (last visited February 05, 2023)
Share of adults who use selected sources of information for travel planning in the United States as of May 2021, by generation [Graph], Morning Consult, May 24, 2021. [Online]. Available: https://www.statista.com/statistics/1250501/sources-info-travel-planning-us/