In 2019, the travel industry in the United States spent 6.09 billion U.s dollars on digital advertising. Due to the outbreak of the coronavirus pandemic, the sector's digital ad spend in 2020 decreased by 51 percent. The spending is not expected to recover to its 2019 levels by 2023, when it is projected to amount to 4.54 billion dollars.
Travel industry digital advertising spending in the United States from 2019 to 2023 (in billion U.S. dollars)
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Statistics on Travel and tourism industry advertising in the U.S.
Overview - travel industry
5
- Basic Statistic Annual change in number of U.S. residents traveling overseas 2002-2021
- Premium Statistic Number of inbound international visitors to the U.S. in 2021, by origin
- Premium Statistic Travel product bookings in the U.S. 2022
- Premium Statistic Travel product online bookings in the U.S. 2022
- Premium Statistic Flight bookings by airline brand in the U.S. 2022
Overview - advertising and marketing
7
- Premium Statistic Travel sector ad spend growth worldwide 2021-2023
- Premium Statistic Travel industry ad spend in the U.S. 2020-2022
- Premium Statistic Travel sector ad spend in the U.S. 2022, by segment
- Premium Statistic Travel marketers budget allocation in the U.S. 2019-2021, by type
- Premium Statistic Marketing expenses of leading online travel agencies (OTAs) worldwide 2019-2021
- Premium Statistic Airline and cruise line advertising spending U.S. 2019-2021
- Premium Statistic Lodging industry advertising spending share U.S. 2022, by channel
Digital advertising
6
- Premium Statistic Digital ad spend in the U.S. 2022, by industry
- Premium Statistic Digital Market Outlook: digital ad spending share in the U.S. 2022, by industry
- Premium Statistic Travel industry digital ad spend in the U.S. 2019-2023
- Premium Statistic Share of travel marketer digital ad spend in the U.S. & Canada 2019, by channel
- Premium Statistic Mobile ad spend in the U.S. 2021, by industry
- Premium Statistic Average CPC for selected industries online advertising in the U.S. 2020
Market leaders
6
- Premium Statistic Leading TV travel advertisers in the U.S. 2020-2021, by ad spend
- Premium Statistic Sales and marketing expenses of Booking Holdings worldwide 2015-2022
- Premium Statistic Selling and marketing expenses of Tripadvisor worldwide 2009-2022
- Premium Statistic Selling and marketing expenses of Expedia Group, Inc. worldwide 2009-2022
- Premium Statistic Advertising expense of Caesars Entertainment worldwide 2018-2021
- Premium Statistic Advertising costs of Wynn Resorts Limited worldwide 2014-2021
Consumer perspective
8
- Premium Statistic U.S. adults planning travel via selected information sources 2021, by generation
- Premium Statistic Leading types of ads considered as engaging among U.S. travelers 2022
- Premium Statistic Advertising effectiveness among U.S. travelers 2022
- Premium Statistic Personalized advertising attitudes among U.S. travelers 2022
- Premium Statistic Actions taken after seeing a CTV travel ad in the U.S. 2021
- Premium Statistic Favorite apps and websites for travel in the U.S. Q1 2021
- Premium Statistic U.S. adults using travel influencers for recommendations 2021
- Premium Statistic Average memberships in loyalty programs in the U.S. 2022, by sector
Further related statistics
19
- Digital advertising spending in Australia 2008-2015, by type
- Digital advertising spending in South Korea 2008-2015, by type
- Digital advertising spending in Taiwan 2008-2015, by type
- Global travel marketers planning to increase digital ad spend in 2018, by segment
- Travel marketers digital advertising spending share worldwide in 2019, by channel
- Digital advertising spending in the United Kingdom (UK) 2007-2020
- Digital advertising spending in Singapore 2008-2015, by type
- Hispanic digital ad spend in the U.S. 2015-2020
- Digital advertising spending in Argentina 2018-2020, by format
- Digital advertising spending in China 2008-2015, by type
- Digital advertising spending in South Korea 2008-2015
- Digital advertising spending change in Hong Kong 2008-2015,
- Digital advertising spending share in Israel 2008-2015
- Mexico: largest travel digital advertisers 2019
- YoY change in pharmaceutical advertising spend in Poland 2020-2021, by medium
- Travel services share of service imports APAC 2020, by country
- Leading travel agencies revenue in Germany in 2018
- Major Russian travel import partners in 2021, by value
- Honduras TTCI in 2013-2019
Further Content: You might find this interesting as well
Statistics
- Digital advertising spending in Australia 2008-2015, by type
- Digital advertising spending in South Korea 2008-2015, by type
- Digital advertising spending in Taiwan 2008-2015, by type
- Global travel marketers planning to increase digital ad spend in 2018, by segment
- Travel marketers digital advertising spending share worldwide in 2019, by channel
- Digital advertising spending in the United Kingdom (UK) 2007-2020
- Digital advertising spending in Singapore 2008-2015, by type
- Hispanic digital ad spend in the U.S. 2015-2020
- Digital advertising spending in Argentina 2018-2020, by format
- Digital advertising spending in China 2008-2015, by type
- Digital advertising spending in South Korea 2008-2015
- Digital advertising spending change in Hong Kong 2008-2015,
- Digital advertising spending share in Israel 2008-2015
- Mexico: largest travel digital advertisers 2019
- YoY change in pharmaceutical advertising spend in Poland 2020-2021, by medium
- Travel services share of service imports APAC 2020, by country
- Leading travel agencies revenue in Germany in 2018
- Major Russian travel import partners in 2021, by value
- Honduras TTCI in 2013-2019
eMarketer. (June 27, 2021). Travel industry digital advertising spending in the United States from 2019 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved March 21, 2023, from https://www.statista.com/statistics/235955/online-ad-spending-of-the-us-leisure-travel-industry/
eMarketer. "Travel industry digital advertising spending in the United States from 2019 to 2023 (in billion U.S. dollars)." Chart. June 27, 2021. Statista. Accessed March 21, 2023. https://www.statista.com/statistics/235955/online-ad-spending-of-the-us-leisure-travel-industry/
eMarketer. (2021). Travel industry digital advertising spending in the United States from 2019 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: March 21, 2023. https://www.statista.com/statistics/235955/online-ad-spending-of-the-us-leisure-travel-industry/
eMarketer. "Travel Industry Digital Advertising Spending in The United States from 2019 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 27 Jun 2021, https://www.statista.com/statistics/235955/online-ad-spending-of-the-us-leisure-travel-industry/
eMarketer, Travel industry digital advertising spending in the United States from 2019 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/235955/online-ad-spending-of-the-us-leisure-travel-industry/ (last visited March 21, 2023)
Travel industry digital advertising spending in the United States from 2019 to 2023 (in billion U.S. dollars) [Graph], eMarketer, June 27, 2021. [Online]. Available: https://www.statista.com/statistics/235955/online-ad-spending-of-the-us-leisure-travel-industry/