Michele Majidi
Researcher
Detailed statistics
TV advertising revenue worldwide 2018-2028
Detailed statistics
TV advertising spending in the U.S. 2011-2027
Detailed statistics
Advertising revenue in the U.S. 2014-2027
TV advertising spending in the U.S. 2011-2027
TV advertising spending in the United States from 2011 to 2027 (in billion U.S. dollars)
TV advertising spending change in the U.S. 2019-2026
Television advertising spending growth in the United States from 2019 to 2026
TV advertising spending in the U.S. 2023-2027, by type
TV advertising spending in the United States from 2023 to 2027, by type (in billion U.S. dollars)
Upfront TV ad spend in the U.S. 2019-2025
Upfront TV advertising spending in the United States from 2019 to 2025 (in billion U.S. dollars)
National primetime TV upfront ad sales in the U.S. 2008-2024
National primetime TV upfront ad sales in the United States from 2008/09 to 2023/24 season (in million U.S. dollars)
Top channels marketers planning to increase spend on in North America 2024
Leading channels marketers planned to increase spending on in North America in 2024
Largest advertisers on broadcast network TV in the U.S. 2022
Leading advertisers on broadcast network TV in the United States in 2022, by ad spend (in million U.S. dollars)
Largest advertisers on cable TV networks in the U.S. 2022
Leading advertisers on cable TV networks in the United States in 2022, by ad spend (in million U.S. dollars)
Estimated weekly TV ad spend of U.S. companies September 2023
Leading TV advertisers in the United States as of September 29, 2023, by weekly advertising spending (in million U.S. dollars)
Connected TV ad spend in the U.S. in 2023, by company
Connected TV (CTV) advertising spending in the United States in 2023, by company (in billion U.S. dollars)
CTV ad spend share in the U.S. 2020-2024, by company
Distribution of connected TV (CTV) advertising spending in the United States from 2020 to 2024, by company
CTV ad spend in the U.S. 2019-2027
Connected TV (CTV) advertising spending in the United States from 2019 to 2027 (in billion U.S. dollars)
Connected TV ad spend growth in the U.S. 2021-2027
Change in connected TV advertising spending in the United States from 2021 to 2027
CTV retail media ad spend in the U.S. 2021-2025
Connected TV (CTV) retail media advertising spending in the United States from 2021 to 2025 (in million U.S. dollars)
Connected TV programmatic advertising household reach in the U.S. 2022-2023
Share of internet-connected households reachable via connected TV (CTV) programmatic advertising in the United States from the 1st quarter 2022 to the 3rd quarter 2023
Reasons for shifting ad spend to CTV/OTT in the U.S. 2023
Leading reasons for shifting media budgets from linear TV to over-the-top (OTT) and/or connected TV (CTV) in the United States in 2023
Top obstacles preventing CTV ad spending in the U.S. 2023
Leading obstacles preventing spending on connected TV (CTV) advertising in the United States as of March 2023
Marketers reporting increase in sales since using CTV in North America 2023
Share of marketers agreeing their company's sales increased since using connected TV (CTV) and other paid channels in North America as of 4th quarter 2023
Users of video-on-demand in the U.S. 2017-2027, by type
Number of video-on-demand users in the United States from 2017 to 2027, by type (in millions)
Ad revenue of the FAST market in the U.S. 2019-2025
Advertising revenue of free ad-supported streaming TV (FAST) services in the United States from 2019 to 2025 (in billion U.S. dollars)
Digital video ad views in the U.S. 2023, by platform
Distribution of digital video ad views in the United States in 2nd half 2023, by distribution platform type
Top streaming platforms to which ad professionals allocated upfront spend U.S. 2023
Leading streaming platforms to which advertising professionals allocated upfront spending in the United States as of March 2023
Ad revenue growth of ad-supported video streaming services in the U.S. 2023-2027
Compound annual growth rate (CAGR) of selected ad-supported video streaming services in the United States between 2023 and 2027
Top methods used to buy product/service after seeing TV ad U.S. 2023
Leading methods consumers used to purchase product or service after seeing TV ad in the United States as of December 2023
Digital video ad views in the U.S. 2020-2023, by device
Distribution of digital video ad views in the United States from 2nd half 2020 to 1st half 2023, by device
CTV ad fraud in the U.S. Q3 2023
Share of traffic to connected TV (CTV) programmatic advertising that was invalid in the United States in 3rd quarter 2023
Top reasons CTV users did not scan QR codes on ads in the U.S. 2023
Leading reasons connected TV (CTV) users did not scan QR codes on advertisements in the United States as of December 2023
Viewers who would rather watch ads than pay more for ad-free services U.S. 2021-2023
Share of viewers who would rather watch ads than pay more for ad-free video services in the United States from Q2 2021 to Q4 2023
Top ad preferences of FAST users in the U.S. 2024
Leading advertising preferences among free ad-supported streaming TV (FAST) users in the United States as of April 2024
Video ad types with the most influence on buying decision process in the U.S. 2023
Video ad types adults believed had the most influence on what they bought, where they ate and shopped, or the movies and TV shows they watched in the United States as of January 2023
Media where adult Gen Zers were the most receptive to ads in the U.S. 2023
Media where adult members of Generation Z were the most receptive to advertisements in the United States as of February 2023
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