TV advertising in the U.S. - statistics & facts
Key insights
- TV ad revenue worldwide
- 132bn USD
Detailed statistics
TV advertising revenue worldwide 2018-2028
- Media ad revenue in the U.S.
- 343.45bn USD
Detailed statistics
Advertising revenue in the U.S. 2014-2027
- TV ad spend in the U.S.
- 60.38bn USD
Detailed statistics
TV advertising spending in the U.S. 2011-2026
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Current statistics on this topic
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Overview
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- Premium Statistic Advertising revenue in the U.S. 2014-2027
- Premium Statistic TV advertising spending in the U.S. 2011-2026
- Premium Statistic TV advertising spending change in the U.S. 2019-2026
- Premium Statistic National primetime TV upfront ad sales in the U.S. 2008-2023
- Premium Statistic Upfront TV ad spend in the U.S. 2019-2025
- Premium Statistic Upfront TV ad buying plans of U.S. marketers 2022, by buy type
Overview
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Advertising revenue in the U.S. 2014-2027
Advertising revenue in the U.S. 2014-2027
Advertising media owners revenue in the United States from 2014 to 2027 (in billion U.S. dollars)
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TV advertising spending in the U.S. 2011-2026
TV advertising spending in the U.S. 2011-2026
TV advertising spending in the United States from 2011 to 2027 (in billion U.S. dollars)
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TV advertising spending change in the U.S. 2019-2026
TV advertising spending change in the U.S. 2019-2026
Television advertising spending growth in the United States from 2019 to 2026
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National primetime TV upfront ad sales in the U.S. 2008-2023
National primetime TV upfront ad sales in the U.S. 2008-2023
National primetime TV upfront ad sales in the United States from 2008/09 to 2022/23 season (in million U.S. dollars)
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Upfront TV ad spend in the U.S. 2019-2025
Upfront TV ad spend in the U.S. 2019-2025
Upfront TV advertising spending in the United States from 2019 to 2025 (in billion U.S. dollars)
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Upfront TV ad buying plans of U.S. marketers 2022, by buy type
Upfront TV ad buying plans of U.S. marketers 2022, by buy type
Upfront TV advertising buying plans of marketers in the United States as of March 2022, by buy type
Leading advertisers
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- Premium Statistic Largest advertisers on broadcast network TV in the U.S. 2022
- Premium Statistic Largest advertisers on cable TV networks in the U.S. 2022
- Premium Statistic Estimated weekly TV ad spend of U.S. companies September 2023
- Premium Statistic Highest reaching advertisers at the Academy Awards 2022, by household reach
- Premium Statistic Largest Super Bowl advertisers 2022
Leading advertisers
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Largest advertisers on broadcast network TV in the U.S. 2022
Largest advertisers on broadcast network TV in the U.S. 2022
Leading advertisers on broadcast network TV in the United States in 2022, by ad spend (in million U.S. dollars)
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Largest advertisers on cable TV networks in the U.S. 2022
Largest advertisers on cable TV networks in the U.S. 2022
Leading advertisers on cable TV networks in the United States in 2022, by ad spend (in million U.S. dollars)
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Estimated weekly TV ad spend of U.S. companies September 2023
Estimated weekly TV ad spend of U.S. companies September 2023
Leading TV advertisers in the United States as of September 29, 2023, by weekly advertising spending (in million U.S. dollars)
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Highest reaching advertisers at the Academy Awards 2022, by household reach
Highest reaching advertisers at the Academy Awards 2022, by household reach
Leading advertisers at the Academy Awards in 2022, by household reach (in millions)
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Largest Super Bowl advertisers 2022
Largest Super Bowl advertisers 2022
Advertising spending of largest Super Bowl advertisers in 2022 (in million U.S. dollars)
Leading categories
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- Premium Statistic Media & publishing ad spend on TV in the U.S. 2019-2021
- Premium Statistic Healthcare ad spend on TV in the U.S. 2019-2021
- Premium Statistic Finance ad spend on TV in the U.S. 2019-2021
- Premium Statistic Entertainment & leisure ad spend on TV in the U.S. 2019-2021
- Premium Statistic Automotive ad spend on TV in the U.S. 2019-2021
- Premium Statistic Retail ad spend on TV in the U.S. 2019-2021
Leading categories
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Media & publishing ad spend on TV in the U.S. 2019-2021
Media & publishing ad spend on TV in the U.S. 2019-2021
Media & publishing advertising spending on television in the United States from 2019 to 2021 (in billion U.S. dollars)
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Healthcare ad spend on TV in the U.S. 2019-2021
Healthcare ad spend on TV in the U.S. 2019-2021
Healthcare advertising spending on television in the United States from 2019 to 2021 (in billion U.S. dollars)
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Finance ad spend on TV in the U.S. 2019-2021
Finance ad spend on TV in the U.S. 2019-2021
Finance advertising spending on television in the United States from 2019 to 2021 (in billion U.S. dollars)
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Entertainment & leisure ad spend on TV in the U.S. 2019-2021
Entertainment & leisure ad spend on TV in the U.S. 2019-2021
Entertainment and leisure advertising spending on television in the United States from 2019 to 2021 (in billion U.S. dollars)
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Automotive ad spend on TV in the U.S. 2019-2021
Automotive ad spend on TV in the U.S. 2019-2021
Automotive advertising spending on television in the United States from 2019 to 2021 (in billion U.S. dollars)
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Retail ad spend on TV in the U.S. 2019-2021
Retail ad spend on TV in the U.S. 2019-2021
Retail advertising spending on television in the United States from 2019 to 2021 (in billion U.S. dollars)
Connected TV
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- Premium Statistic Linear addressable TV ad spend in the U.S. 2015-2023
- Premium Statistic CTV ad spend in the U.S. 2019-2027
- Premium Statistic Connected TV ad spend growth in the U.S. 2021-2027
- Premium Statistic CTV ad spend share in the U.S. 2020-2024, by company
- Premium Statistic Connected TV programmatic advertising household reach in the U.S. 2022
- Premium Statistic CTV ad views in the U.S. 2020-2022, by device
- Premium Statistic Top audience-related benefits of CTV and OTT advertising in the U.S. 2022
- Premium Statistic Top performance/pricing-related benefits of CTV and OTT advertising in the U.S. 2022
- Premium Statistic Top obstacles preventing CTV ad spending in the U.S. 2023
- Premium Statistic CTV retail media ad spend in the U.S. 2021-2025
Connected TV
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Linear addressable TV ad spend in the U.S. 2015-2023
Linear addressable TV ad spend in the U.S. 2015-2023
Linear addressable TV advertising spending in the United States from 2015 to 2023 (in billion U.S. dollars)
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CTV ad spend in the U.S. 2019-2027
CTV ad spend in the U.S. 2019-2027
Connected TV (CTV) advertising spending in the United States from 2019 to 2027 (in billion U.S. dollars)
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Connected TV ad spend growth in the U.S. 2021-2027
Connected TV ad spend growth in the U.S. 2021-2027
Change in connected TV advertising spending in the United States from 2021 to 2027
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CTV ad spend share in the U.S. 2020-2024, by company
CTV ad spend share in the U.S. 2020-2024, by company
Distribution of connected TV (CTV) advertising spending in the United States from 2020 to 2024, by company
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Connected TV programmatic advertising household reach in the U.S. 2022
Connected TV programmatic advertising household reach in the U.S. 2022
Share of internet-connected households reachable via connected TV (CTV) programmatic advertising in the United States in 1st quarter 2022 and 2nd half 2022
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CTV ad views in the U.S. 2020-2022, by device
CTV ad views in the U.S. 2020-2022, by device
Distribution of connected TV (CTV) ad views in the United States from 2nd half 2020 to 1st half 2023, by device
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Top audience-related benefits of CTV and OTT advertising in the U.S. 2022
Top audience-related benefits of CTV and OTT advertising in the U.S. 2022
Leading audience-related benefits of connected TV and over-the-top advertising according to marketers in the United States in March 2022
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Top performance/pricing-related benefits of CTV and OTT advertising in the U.S. 2022
Top performance/pricing-related benefits of CTV and OTT advertising in the U.S. 2022
Leading performance- and pricing-related benefits of connected TV and over-the-top advertising according to marketers in the United States in March 2022
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Top obstacles preventing CTV ad spending in the U.S. 2023
Top obstacles preventing CTV ad spending in the U.S. 2023
Leading obstacles preventing spending on connected TV (CTV) advertising in the United States as of March 2023
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Premium Statistic
CTV retail media ad spend in the U.S. 2021-2025
CTV retail media ad spend in the U.S. 2021-2025
Connected TV (CTV) retail media advertising spending in the United States from 2021 to 2025 (in million U.S. dollars)
Consumer attitudes
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- Premium Statistic Ad spend vs. media time gap in the U.S. 2022
- Premium Statistic Perceived frequency of ads on linear TV worldwide 2021
- Premium Statistic Share of TV viewers feeling positive about having ads aimed at them in the U.S. 2021
- Premium Statistic TV viewers opinions about ads served on AVOD platforms in the U.S. 2021
- Premium Statistic Ad preferences of CTV consumers in the U.S. 2022
- Premium Statistic Ad-supported vs. ad-free video streaming preference in the U.S. 2022
- Premium Statistic Top types of sponsorships noticed by athletics fans in the U,S. 2022
Consumer attitudes
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Ad spend vs. media time gap in the U.S. 2022
Ad spend vs. media time gap in the U.S. 2022
Difference between advertising spending and time spent with selected media in the United States in 2022 (index score)
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Perceived frequency of ads on linear TV worldwide 2021
Perceived frequency of ads on linear TV worldwide 2021
Share of adults who think there are too many ads on linear TV in selected economies worldwide as of the 4th quarter of 2021
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Share of TV viewers feeling positive about having ads aimed at them in the U.S. 2021
Share of TV viewers feeling positive about having ads aimed at them in the U.S. 2021
Share of TV viewers who feel comfortable with ads targeted to them based on their personal information in the United States as of December 2021
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TV viewers opinions about ads served on AVOD platforms in the U.S. 2021
TV viewers opinions about ads served on AVOD platforms in the U.S. 2021
Opinions of TV viewers about advertising served during shows on selected ad-supported video-on-demand (AVOD) platforms in the United States as of December 2021
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Ad preferences of CTV consumers in the U.S. 2022
Ad preferences of CTV consumers in the U.S. 2022
Ad preferences of connected TV (CTV) viewers in the United States as of 2022
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Ad-supported vs. ad-free video streaming preference in the U.S. 2022
Ad-supported vs. ad-free video streaming preference in the U.S. 2022
Preference of video streaming apps with ads for a lower price vs. without ads for a higher price in the United States as of March 2022
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Top types of sponsorships noticed by athletics fans in the U,S. 2022
Top types of sponsorships noticed by athletics fans in the U,S. 2022
Leading types of sponsorships noticed in the previous six months by consumers who follow athletics in the United States as of April 2022
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