In June 2020, it was estimated that mobile advertising spending in the United States would reach 129.8 billion U.S. dollars that year. The retail sector's expenditures were expected to account for 24 percent of the total sum, amounting to 30.9 billion dollars. Consumer packaged goods, financial services, computing products and consumer electronics, and telecom close the top five highest spending verticals.
Mobile advertising spending in the United States in 2021, by industry (in billion U.S. dollars)
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Other statistics that may interest you Mobile advertising and marketing in the U.S.
Global overview
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- Premium Statistic Global mobile ad spend 2018-2023
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- Premium Statistic Time spent with mobile ads worldwide 2022, by ad format
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U.S. market
8
- Premium Statistic Mobile advertising spending in the U.S. 2020-2025
- Premium Statistic Mobile ad spend in the U.S. 2018-2027, by format
- Premium Statistic U.S. businesses mobile marketing budget share 2015-2024
- Premium Statistic U.S. businesses mobile marketing budget share 2023, by sector
- Premium Statistic B2B mobile ad spend in the U.S. 2020-2024
- Premium Statistic Mobile share of B2B digital ad spend in the U.S. 2020-2024
- Premium Statistic Facebook mobile ad spend growth in the U.S. 2021, by OS
- Premium Statistic Apple ad revenue in the U.S. 2020-2024
Marketer perspective
5
- Premium Statistic U.S. businesses mobile marketing budget share 2015-2024
- Premium Statistic Importance of digital media types in marketing in the U.S. 2021
- Basic Statistic App monetization methods by U.S. publishers 2023
- Premium Statistic New B2B marketing tactics to be used in the U.S. 2023
- Premium Statistic Share of marketers increasing Android or iOS spend in the U.S. and UK 2022
Audience
5
- Premium Statistic Mobile internet usage reach in the United States 2019-2028
- Premium Statistic Mobile internet users in the United States 2019-2028
- Premium Statistic Number of apps used daily by mobile gamers in the U.S. 2022
- Premium Statistic Leading mobile activities for U.S. users 2021
- Premium Statistic Leading mobile apps in the United States 2023, by unique visitors
Consumer perspective
8
- Premium Statistic Digital advertising touchpoints in the U.S. 2023
- Premium Statistic Mobile app types where adults notice relevant ads in the U.S. 2021
- Premium Statistic Share of adults who preferred mobile apps with ads to paid downloads in the U.S. 2021
- Premium Statistic Major mobile app ads noticed by adults in the U.S. 2021
- Premium Statistic Major mobile app ads preferred by adults in the U.S. 2021
- Premium Statistic Leading reactions of adults to relevant ads in mobile apps in the U.S. 2021
- Basic Statistic Users in selected markets feeling tracked online after talking about a topic 2023
- Basic Statistic Mobile targeted ads awareness after talking about a topic in selected markets 2023
Spotlight: In-game advertising
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- Premium Statistic Mobile gaming ad revenue in the U.S. 2020-2024
- Premium Statistic Attitudes towards brands in video games among U.S. gamers 2021
- Premium Statistic Willingness to view in-game advertising in the U.S. 2022
- Premium Statistic Gamers believing in-game ads improve gaming experience in the U.S. 2021
- Premium Statistic Gamer advice to in-game advertisers in the U.S. 2021, by age
- Premium Statistic Probability of U.S. mobile gamers opting for app tracking 2022
- Premium Statistic U.S. mobile gamers downloading apps after encountering in-app ads 2022, by game genre
- Premium Statistic Consumers finding video game product placements effective U.S. 2022, by category
Further related statistics
19
- El Salvador: digital ad spend 2020, by industry
- Mexico: digital ad spend 2011-2017, by device
- Common ways of buying digital video ads by U.S. DTC marketers 2019
- Puerto Rico: digital ad spend 2021, by industry
- Panama: digital ad spend 2021, by industry
- Argentina: digital ad spend 2023, by industry
- Uruguay: digital ad spend 2020, by industry
- U.S. DTC marketers' planned video advertising spending changes 2019, by format
- New Zealand: digital ad spend format market shares 2019
- Ecuador: digital ad spend 2020, by industry
- U.S. DTC marketers' video ad spend share 2019, by platform
- Digital ad spend in New Zealand 2007-2019, by format
- Distribution of digital advertising spending in Peru 2022, by advertiser category
- Nicaragua: digital ad spend 2020, by industry
- Dominican Republic: digital ad spend 2020, by industry
- Peru: most advertised apps 2019
- Mobile ad fraud activity worldwide 2020, by industry
- Cinema ad spend in Canada 2014-2019
- Outdoor advertising spending share in Hong Kong 2008-2015
Further Content: You might find this interesting as well
Statistics
- El Salvador: digital ad spend 2020, by industry
- Mexico: digital ad spend 2011-2017, by device
- Common ways of buying digital video ads by U.S. DTC marketers 2019
- Puerto Rico: digital ad spend 2021, by industry
- Panama: digital ad spend 2021, by industry
- Argentina: digital ad spend 2023, by industry
- Uruguay: digital ad spend 2020, by industry
- U.S. DTC marketers' planned video advertising spending changes 2019, by format
- New Zealand: digital ad spend format market shares 2019
- Ecuador: digital ad spend 2020, by industry
- U.S. DTC marketers' video ad spend share 2019, by platform
- Digital ad spend in New Zealand 2007-2019, by format
- Distribution of digital advertising spending in Peru 2022, by advertiser category
- Nicaragua: digital ad spend 2020, by industry
- Dominican Republic: digital ad spend 2020, by industry
- Peru: most advertised apps 2019
- Mobile ad fraud activity worldwide 2020, by industry
- Cinema ad spend in Canada 2014-2019
- Outdoor advertising spending share in Hong Kong 2008-2015
PubMatic (@Ben_Kaplan). (October 1, 2021). Mobile advertising spending in the United States in 2021, by industry (in billion U.S. dollars) [Graph]. In Statista. Retrieved September 22, 2023, from https://www.statista.com/statistics/301889/mobile-ad-spend-industries-usa/
PubMatic (@Ben_Kaplan). "Mobile advertising spending in the United States in 2021, by industry (in billion U.S. dollars)." Chart. October 1, 2021. Statista. Accessed September 22, 2023. https://www.statista.com/statistics/301889/mobile-ad-spend-industries-usa/
PubMatic (@Ben_Kaplan). (2021). Mobile advertising spending in the United States in 2021, by industry (in billion U.S. dollars). Statista. Statista Inc.. Accessed: September 22, 2023. https://www.statista.com/statistics/301889/mobile-ad-spend-industries-usa/
PubMatic (@Ben_Kaplan). "Mobile Advertising Spending in The United States in 2021, by Industry (in Billion U.S. Dollars)." Statista, Statista Inc., 1 Oct 2021, https://www.statista.com/statistics/301889/mobile-ad-spend-industries-usa/
PubMatic (@Ben_Kaplan), Mobile advertising spending in the United States in 2021, by industry (in billion U.S. dollars) Statista, https://www.statista.com/statistics/301889/mobile-ad-spend-industries-usa/ (last visited September 22, 2023)
Mobile advertising spending in the United States in 2021, by industry (in billion U.S. dollars) [Graph], PubMatic (@Ben_Kaplan), October 1, 2021. [Online]. Available: https://www.statista.com/statistics/301889/mobile-ad-spend-industries-usa/