The timeline presents data on the growth of the digital advertising spending in the United States in 2011 and 2012 as well as a forecast until 2017, broken down by industry. In 2011, the media industry's digital ad spend grew by almost 37 percent.
Growth of digital advertising spending in the United States from 2011 to 2017, by industry
includes advertising that appears on desktop and latop computers as well as mobile phones and tablets, and includes all the various formats of advertising on those platforms
Supplementary notes
* Forecast. Data for 2011 and 2012 is derived from IAB/PwC data.
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
eMarketer. (June 5, 2013). Growth of digital advertising spending in the United States from 2011 to 2017, by industry [Graph]. In Statista. Retrieved January 20, 2020, from https://www.statista.com/statistics/260100/digital-ad-spend-growth-in-the-us-by-industry/
eMarketer. "Growth of digital advertising spending in the United States from 2011 to 2017, by industry." Chart. June 5, 2013. Statista. Accessed January 20, 2020. https://www.statista.com/statistics/260100/digital-ad-spend-growth-in-the-us-by-industry/
eMarketer. (2013). Growth of digital advertising spending in the United States from 2011 to 2017, by industry. Statista. Statista Inc.. Accessed: January 20, 2020. https://www.statista.com/statistics/260100/digital-ad-spend-growth-in-the-us-by-industry/
eMarketer. "Growth of Digital Advertising Spending in The United States from 2011 to 2017, by Industry." Statista, Statista Inc., 5 Jun 2013, https://www.statista.com/statistics/260100/digital-ad-spend-growth-in-the-us-by-industry/
eMarketer, Growth of digital advertising spending in the United States from 2011 to 2017, by industry Statista, https://www.statista.com/statistics/260100/digital-ad-spend-growth-in-the-us-by-industry/ (last visited January 20, 2020)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
