Digital ad spend growth in the U.S. 2011-2017, by industry

The timeline presents data on the growth of the digital advertising spending in the United States in 2011 and 2012 as well as a forecast until 2017, broken down by industry. In 2011, the media industry's digital ad spend grew by almost 37 percent.

Growth of digital advertising spending in the United States from 2011 to 2017, by industry

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Source

Release date

June 2013

Region

United States

Survey time period

2011 and 2012

Special properties

includes advertising that appears on desktop and latop computers as well as mobile phones and tablets, and includes all the various formats of advertising on those platforms

Supplementary notes

* Forecast.
Data for 2011 and 2012 is derived from IAB/PwC data.

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Statistics on "Programmatic advertising"

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