The timeline presents data on the growth of the digital advertising spending in the United States in 2011 and 2012 as well as a forecast until 2017, broken down by industry. In 2011, the media industry's digital ad spend grew by almost 37 percent.
Growth of digital advertising spending in the United States from 2011 to 2017, by industry
includes advertising that appears on desktop and latop computers as well as mobile phones and tablets, and includes all the various formats of advertising on those platforms
Supplementary notes
* Forecast. Data for 2011 and 2012 is derived from IAB/PwC data.
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eMarketer. (June 5, 2013). Growth of digital advertising spending in the United States from 2011 to 2017, by industry [Graph]. In Statista. Retrieved March 29, 2020, from https://www.statista.com/statistics/260100/digital-ad-spend-growth-in-the-us-by-industry/
eMarketer. "Growth of digital advertising spending in the United States from 2011 to 2017, by industry." Chart. June 5, 2013. Statista. Accessed March 29, 2020. https://www.statista.com/statistics/260100/digital-ad-spend-growth-in-the-us-by-industry/
eMarketer. (2013). Growth of digital advertising spending in the United States from 2011 to 2017, by industry. Statista. Statista Inc.. Accessed: March 29, 2020. https://www.statista.com/statistics/260100/digital-ad-spend-growth-in-the-us-by-industry/
eMarketer. "Growth of Digital Advertising Spending in The United States from 2011 to 2017, by Industry." Statista, Statista Inc., 5 Jun 2013, https://www.statista.com/statistics/260100/digital-ad-spend-growth-in-the-us-by-industry/
eMarketer, Growth of digital advertising spending in the United States from 2011 to 2017, by industry Statista, https://www.statista.com/statistics/260100/digital-ad-spend-growth-in-the-us-by-industry/ (last visited March 29, 2020)
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