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Reasons for choosing an online fashion mall South Korea 2021

Reasons for choosing a specific online fashion mall in South Korea as of April 2021

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Release date

July 2021


South Korea

Survey time period

April 15 to 25, 2021

Number of respondents

1,711 respondents

Special properties

online fashion mall application users*

Method of interview

Online survey

Supplementary notes

*Users of Musinsa, ZigZag, W Concept, Brandi, 29cm and ABLY.
**Other reasons include: often hearing about it, can know the fashion trends, comparison is easy, a lot of reviews, etc.

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