Audience distribution in Brazil 2021, by trust in news brands

Distribution of the audience in Brazil as of July 2021, by trust in news brands

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Release date

September 2021



Survey time period

June 14 to July 1, 2021

Number of respondents

2,050 respondents

Method of interview

Telephone interview

Supplementary notes

The source divided the respondents into three groups: "the 'generally untrusting' (who trust information from a below-average number of brands in their country), the 'generally trusting' (who trust information from an above-average number of brands), and the 'selectively trusting' (those in between, who trust some but not necessarily all or most of the brands asked about in their country). [...] Respondents were asked about 15 news brands in each country and ranked according to the number of brands they said they trusted 'somewhat' or 'completely'. Those below the 30th percentile for their country were classified as 'generally untrusting' and those above the 70th percentile were classified as 'generally trusting'."

This question was phrased by the source as follows: "Generally speaking, to what extent do you trust information from the following sources?"
The source does not specify the age of the respondents.
Percentage points exceeding 100 percent are probably due to rounding.

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