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Brazil: social media usage rate 2017-2020

Published by J. G. Navarro, Sep 18, 2020
In 2020, approximately 76 percent of responding internet users from Brazil stated they used social media, down from 78 percent in 2017. WhatsApp was among the most popular social network in Brazil, alongside Facebook and YouTube.

Penetration rate of social media use among internet users in Brazil from 2017 to 2020

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Sources

Release date

May 2020

Region

Brazil

Survey time period

November 2016 to June 2017; November 2017 to May 2018; October 2018 to March 2019; October 2019 to March 2020

Number of respondents

(varies)

Age group

10 years and older

Special properties

users who accessed internet at least once in the past 3 months

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Figures preceding 2020 were retrieved from earlier releases.

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