Brazil: social media usage rate 2017-2022

Published by
Tiago Bianchi,
Aug 12, 2022
In 2022, approximately 81 percent internet users from Brazil used social media, up from 78 percent in 2017. In 2021, WhatsApp was the most popular social network in Brazil, alongside Instagram, Facebook and TikTok.

Penetration rate of social media use among internet users in Brazil from 2017 to 2022

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Sources

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Release date

June 2022

Region

Brazil

Survey time period

November 2016 to June 2017; November 2017 to May 2018; October 2018 to March 2019; October 2019 to March 2020; October 2020 and April 2021; October 2021 and March 2022

Number of respondents

21,011 individuals

Age group

10 years and older

Special properties

users who accessed internet at least once in the past 3 months

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Figures preceding 2022 were retrieved from earlier releases.

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