Leading social media platforms in Brazil 2023, by reach

As of the third quarter of 2023, WhatsApp was the most used social media platform in Brazil for 93.4 percent of the country's online audience. Instagram and Facebook followed, each being used by 91.2 and 83.3 percent of the Brazilian internet users. TikTok and Facebook Messenger were accessed by around 65.1 and 60.8 percent of users, while Pinterest, Telegram, Kuaishou, and Twitter accounted for smaller shares.