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Leading social media platforms in Brazil 2022, by reach

Published by
Tiago Bianchi,
Mar 1, 2023
As of the third quarter of 2022, WhatsApp was the most used social media platform in Brazil for 93.4 percent of the country's online audiences. Instagram and Facebook followed, each being used by 89.8 and 86.8 percent of the Brazilian internet users. TikTok and Facebook Messenger were accessed by around 65.9 and 65.1 percent of users, while Telegram, Kuaishou, Twitter, and Pinterest accounted for smaller shares.

Most popular social media platforms in Brazil as of 3rd quarter 2022, by usage reach

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Sources

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DataReportal
Release date

February 2023

Region

Brazil

Survey time period

Q3 2022

Age group

14-64 years

Special properties

internet users who use platform each month

Method of interview

Online panel

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Statistics on " Internet usage in Brazil "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Statistics on Internet usage in Brazil

Overview

7

Access

6

Demographics

7

Usage

8

Social media

7

Mobile internet

5

Mobile apps

6

E-commerce

8

Further related statistics

21

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Topics

Social media usage in BrazilSocial media usage in Latin AmericaInternet usage in BrazilWhatsApp in BrazilInternet usage in Latin America
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