In 2020, the commonly used online shopping location for buying e-books was Amazon, with almost 70 percent of respondents in the United States reporting that they bought e-books there. Meanwhile, consumers in Germany were most likely to use online bookstores, and the Apple eBooks Store and iTunes were used by 18 percent of U.S. survey participants. By contrast, less than 15 percent of respondents from all countries in the study bought e-books directly from the publisher's website.
Preferred online shopping locations for e-book purchasing in selected countries worldwide in 2020
Characteristic
United States
United Kingdom
Germany
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Simon-Kucher & Partners. (March 9, 2021). Preferred online shopping locations for e-book purchasing in selected countries worldwide in 2020 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1265702/ebook-purchasing-locations-worldwide/
Simon-Kucher & Partners. "Preferred online shopping locations for e-book purchasing in selected countries worldwide in 2020." Chart. March 9, 2021. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1265702/ebook-purchasing-locations-worldwide/
Simon-Kucher & Partners. (2021). Preferred online shopping locations for e-book purchasing in selected countries worldwide in 2020. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1265702/ebook-purchasing-locations-worldwide/
Simon-Kucher & Partners. "Preferred Online Shopping Locations for E-book Purchasing in Selected Countries Worldwide in 2020." Statista, Statista Inc., 9 Mar 2021, https://www.statista.com/statistics/1265702/ebook-purchasing-locations-worldwide/
Simon-Kucher & Partners, Preferred online shopping locations for e-book purchasing in selected countries worldwide in 2020 Statista, https://www.statista.com/statistics/1265702/ebook-purchasing-locations-worldwide/ (last visited July 27, 2024)
Preferred online shopping locations for e-book purchasing in selected countries worldwide in 2020 [Graph], Simon-Kucher & Partners, March 9, 2021. [Online]. Available: https://www.statista.com/statistics/1265702/ebook-purchasing-locations-worldwide/