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Italy: food and grocery ecommerce market share in 2016, by category

Published by Daniela Coppola, Jul 6, 2022
This statistic illustrates the online market share distribution of food and grocery in Italy in 2016, broken down by category. According to data, 55 percent of the online market was represented by dry food, while wine sales had a market share of eight percent in the national online sales. Lastly, 29 percent of the ecommerce market was related to fresh food products.

Food and grocery ecommerce market share in Italy in 2016, by category

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In cooperation with
Osservatori Digital Innovation
Release date

January 2017

Region

Italy

Survey time period

2016

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