Having received 454.7 points, Russia was the most effective advertising market in Europe in 2021. The United Kingdom (UK) and Ukraine followed, with 440.2 and 245.6 points, respectively.
Most effective advertising markets in Europe in 2021 (index score)
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Statistics on Advertising in Europe
Overview
6
- Premium Statistic Global advertising revenue 2014-2027
- Premium Statistic Global ad spend 2000-2024, by region
- Premium Statistic Share of Europe in total ad spend worldwide 2022, by region
- Premium Statistic Advertising spending in Europe 2014-2022
- Premium Statistic Advertising spending in Europe 2022, by region
- Premium Statistic Most effective advertising markets in Europe 2021
Traditional Media
4
- Premium Statistic Advertising spend in Central and Eastern Europe 2017-2024, by medium
- Premium Statistic Advertising spending in Western Europe 2017-2024, by medium
- Premium Statistic Ad spend growth in Central and Eastern Europe 2017-2024, by medium
- Premium Statistic Ad spend growth in Western Europe 2017-2024, by type
Digital Media
5
- Premium Statistic Digital advertising spending in Europe 2006-2022
- Premium Statistic Digital ad spend in Europe 2021, by format
- Premium Statistic Largest digital advertising markets in Europe 2021
- Premium Statistic Fastest growing online advertising markets in Europe 2021
- Premium Statistic Digital advertising spending per capita in Europe 2021, by country
Leading Markets
8
- Premium Statistic Advertising spending in the United Kingdom (UK) 2010-2021
- Premium Statistic Advertising expenditure in the United Kingdom (UK) 2019-2021, by medium
- Premium Statistic Ad spending in Germany 2014-2022
- Premium Statistic Gross advertising volume of above-the-line media in Germany 2021
- Premium Statistic Ad spending of traditional & digital media France 2018-2022
- Premium Statistic Advertising investments in France 2022, by medium
- Premium Statistic Advertising spending in Spain 2018-2021
- Premium Statistic Advertising spending in Spain 2020-2021, by medium
Leading Advertisers
5
- Premium Statistic Largest advertisers in the UK 2020
- Premium Statistic Advertisers with highest advertising spending in Germany 2023
- Premium Statistic Highest spending advertisers in France 2020
- Premium Statistic Highest spending advertisers in Spain 2022
- Premium Statistic Highest spending advertisers in Italy 2020
Further related statistics
18
- Most effective advertisers in Germany 2021
- Unemployment rate in the advertising market in Germany 1998-2013
- Media agencies: estimated gross advertising expenditure change Germany 2020
- Value of advertising investments of the leading advertisers in France 2014
- Number of marketing and advertising companies in Finland 2019, by activity
- Italy: DTS share of retail advertising spend 2018 by industry
- Ad spend in Thailand 2010-2020
- Salaries in marketing and advertising industry in Finland 2016, by activity
- Largest advertisers Thailand 2020
- Global ad revenue growth 2014-2027
- Growth of global advertising revenues 2015-2019, by medium
- Advertising market value in Poland in 2018-2021, by media
- Advertisers with highest advertising expenditure in Germany 2021
- Survey on use of programmatic advertising in Norway 2017, by degree of implementation
- Perception of programmatic advertising among advertisers in Norway 2017, by statement
- Argentina: largest real estate digital advertisers 2019
- Argentina: largest pet accessories digital advertisers 2019
- Uruguay: largest footwear digital advertisers 2020
Further Content: You might find this interesting as well
Statistics
- Most effective advertisers in Germany 2021
- Unemployment rate in the advertising market in Germany 1998-2013
- Media agencies: estimated gross advertising expenditure change Germany 2020
- Value of advertising investments of the leading advertisers in France 2014
- Number of marketing and advertising companies in Finland 2019, by activity
- Italy: DTS share of retail advertising spend 2018 by industry
- Ad spend in Thailand 2010-2020
- Salaries in marketing and advertising industry in Finland 2016, by activity
- Largest advertisers Thailand 2020
- Global ad revenue growth 2014-2027
- Growth of global advertising revenues 2015-2019, by medium
- Advertising market value in Poland in 2018-2021, by media
- Advertisers with highest advertising expenditure in Germany 2021
- Survey on use of programmatic advertising in Norway 2017, by degree of implementation
- Perception of programmatic advertising among advertisers in Norway 2017, by statement
- Argentina: largest real estate digital advertisers 2019
- Argentina: largest pet accessories digital advertisers 2019
- Uruguay: largest footwear digital advertisers 2020
WARC. (March 18, 2022). Most effective advertising markets in Europe in 2021 (index score) [Graph]. In Statista. Retrieved April 01, 2023, from https://www.statista.com/statistics/517781/top-european-countires-in-the-advertising-industry/
WARC. "Most effective advertising markets in Europe in 2021 (index score)." Chart. March 18, 2022. Statista. Accessed April 01, 2023. https://www.statista.com/statistics/517781/top-european-countires-in-the-advertising-industry/
WARC. (2022). Most effective advertising markets in Europe in 2021 (index score). Statista. Statista Inc.. Accessed: April 01, 2023. https://www.statista.com/statistics/517781/top-european-countires-in-the-advertising-industry/
WARC. "Most Effective Advertising Markets in Europe in 2021 (Index Score)." Statista, Statista Inc., 18 Mar 2022, https://www.statista.com/statistics/517781/top-european-countires-in-the-advertising-industry/
WARC, Most effective advertising markets in Europe in 2021 (index score) Statista, https://www.statista.com/statistics/517781/top-european-countires-in-the-advertising-industry/ (last visited April 01, 2023)
Most effective advertising markets in Europe in 2021 (index score) [Graph], WARC, March 18, 2022. [Online]. Available: https://www.statista.com/statistics/517781/top-european-countires-in-the-advertising-industry/