Having received 454.7 points, Russia was the most effective advertising market in Europe in 2021. The United Kingdom (UK) and Ukraine followed, with 440.2 and 245.6 points, respectively.
Most effective advertising markets in Europe in 2021
(index score)
The source provides the following information about the methodology: "The WARC Effective 100 is a ranking of the world’s most awarded campaigns and companies for effectiveness. It compiles the results of award shows that ran the year prior to its publication (e.g. the 2022 rankings reflect the results of award shows that ran in 2021)."
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WARC. (March 18, 2022). Most effective advertising markets in Europe in 2021 (index score) [Graph]. In Statista. Retrieved May 25, 2022, from https://www.statista.com/statistics/517781/top-european-countires-in-the-advertising-industry/
WARC. "Most effective advertising markets in Europe in 2021 (index score)." Chart. March 18, 2022. Statista. Accessed May 25, 2022. https://www.statista.com/statistics/517781/top-european-countires-in-the-advertising-industry/
WARC. (2022). Most effective advertising markets in Europe in 2021 (index score). Statista. Statista Inc.. Accessed: May 25, 2022. https://www.statista.com/statistics/517781/top-european-countires-in-the-advertising-industry/
WARC. "Most Effective Advertising Markets in Europe in 2021 (Index Score)." Statista, Statista Inc., 18 Mar 2022, https://www.statista.com/statistics/517781/top-european-countires-in-the-advertising-industry/
WARC, Most effective advertising markets in Europe in 2021 (index score) Statista, https://www.statista.com/statistics/517781/top-european-countires-in-the-advertising-industry/ (last visited May 25, 2022)
