Automotive was the leading digital advertising industry sector in Spain in 2021, with 9.1 percent of the total voice. Retail followed with 8.9 percent, while (governmental) institutions rounded out the top three with eight percent.
Leading digital advertising sectors in Spain in 2021, by share of voice
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Statistics on Advertising in Spain
Overview
7
- Premium Statistic Advertising spending in Spain 2018-2021
- Premium Statistic Ad spending growth in Spain 2019-2021
- Premium Statistic Advertising spending in Spain 2020-2021, by medium
- Premium Statistic Advertising spending change in Spain 2021, by medium
- Premium Statistic Ad spending in Spain 2021, by industry sector
- Premium Statistic Highest spending advertisers in Spain 2021
- Premium Statistic Advertising and promotions spending share in Spain in 2021, by type
Traditional media
8
- Premium Statistic Television advertising expenditure in Spain 2016-2025
- Premium Statistic Free TV advertising revenue in Spain 2015-2021
- Premium Statistic Pay TV ad spending in Spain 2019-2021
- Premium Statistic Radio advertising expenditure in Spain 2011-2021
- Premium Statistic Newspaper advertising expenditure in Spain 2011-2021
- Premium Statistic Consumer magazine advertising revenue in Spain 2017-2026
- Premium Statistic Cinema ad spending in Spain 2015-2024
- Premium Statistic Outdoor advertising revenue Spain 2017-2026
Digital media
6
- Premium Statistic Digital ad spending in Spain 2015-2024
- Premium Statistic Digital ad spending in Spain 2015-2024, by format
- Premium Statistic Share of digital in ad spend in Spain 2015-2021
- Premium Statistic Digital Market Outlook: social media advertising spending in European countries 2022
- Premium Statistic Online TV ad spending in Spain 2016-2025
- Premium Statistic Leading digital advertising sectors in Spain 2021, by share of voice
Leading players
4
Consumer perception
7
- Premium Statistic Level of trust in selected media in Spain 2021
- Premium Statistic Popularity of online advertising in Spain 2016-2021
- Premium Statistic Out-of-home advertising penetration in Spain 2006-2021
- Premium Statistic Attitudes towards online advertising in Spain 2022
- Premium Statistic Perceived efficacy of targeted advertising in Spain 2018-2021
- Premium Statistic Trust in social media advertising worldwide 2021
- Premium Statistic Frequency of ad block usage in Spain 2021
Further related statistics
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- Italy: share of voice of Volkswagen on websites 2018, by website
- Leading websites in the banking sector in the UK 2017, by share of voice
- Distribution of food manufacturer brands social media buzz 2015
- Media share of voice of supermarkets in the Netherlands 2018, by chain
- Number of seats based on share of voice in the Netherlands 2017, by political party
- Leading websites in the financial services sector in the UK 2017, by share of voice
- TV share of voice of supermarkets in the Netherlands 2018, by chain
- United States - business sector rating by the population in 2012
Further Content: You might find this interesting as well
Statistics
- Italy: share of voice of Volkswagen on websites 2018, by website
- Leading websites in the banking sector in the UK 2017, by share of voice
- Distribution of food manufacturer brands social media buzz 2015
- Media share of voice of supermarkets in the Netherlands 2018, by chain
- Number of seats based on share of voice in the Netherlands 2017, by political party
- Leading websites in the financial services sector in the UK 2017, by share of voice
- TV share of voice of supermarkets in the Netherlands 2018, by chain
- United States - business sector rating by the population in 2012
PwC, & IAB Spain. (February 26, 2022). Leading digital advertising sectors in Spain in 2021, by share of voice [Graph]. In Statista. Retrieved March 24, 2023, from https://www.statista.com/statistics/406681/digital-advertising-share-of-ad-spend-in-spain/
PwC, und IAB Spain. "Leading digital advertising sectors in Spain in 2021, by share of voice." Chart. February 26, 2022. Statista. Accessed March 24, 2023. https://www.statista.com/statistics/406681/digital-advertising-share-of-ad-spend-in-spain/
PwC, IAB Spain. (2022). Leading digital advertising sectors in Spain in 2021, by share of voice. Statista. Statista Inc.. Accessed: March 24, 2023. https://www.statista.com/statistics/406681/digital-advertising-share-of-ad-spend-in-spain/
PwC, and IAB Spain. "Leading Digital Advertising Sectors in Spain in 2021, by Share of Voice." Statista, Statista Inc., 26 Feb 2022, https://www.statista.com/statistics/406681/digital-advertising-share-of-ad-spend-in-spain/
PwC & IAB Spain, Leading digital advertising sectors in Spain in 2021, by share of voice Statista, https://www.statista.com/statistics/406681/digital-advertising-share-of-ad-spend-in-spain/ (last visited March 24, 2023)
Leading digital advertising sectors in Spain in 2021, by share of voice [Graph], PwC, & IAB Spain, February 26, 2022. [Online]. Available: https://www.statista.com/statistics/406681/digital-advertising-share-of-ad-spend-in-spain/