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Outdoor advertising penetration in Spain 2006-2020

Published by Fernando Forte, May 20, 2021
This statistic displays the share of individuals who had perceived outdoor advertising in Spain between 2006 and 2020. The share of respondents that had noticed this type of advertising experienced an upward trend during the period of time in consideration, reaching 81.3 percent of the surveyed population in Spain in 2019.

Share of population that perceived out-of-home advertising in Spain from 2006 to 2020

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Source

Release date

2021

Region

Spain

Survey time period

2006 to 2020

Number of respondents

30,412 interviews

Age group

14 years and older

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

*Until 2014: respondents that noticed outdoor advertising one day prior to the survey.

**2015 and thereafter: respondents that noticed outdoor advertising within the week prior to the survey.

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Spanish
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