Outdoor advertising penetration in Spain 2006-2018

This statistic displays the share of individuals who had perceived outdoor advertising in Spain between 2006 and 2018. The share of respondents that had noticed this type of advertising experienced an upward trend during the period of time in consideration, reaching 77.2 percent of the surveyed population in Spain in 2018.

Share of population that perceived out-of-home advertising in Spain from 2006 to 2018

Share of respondents
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Source

Release date

2019

Region

Spain

Survey time period

2006 to 2018

Age group

14 years and older

Method of interview

Face-to-face interviews, telephone interviews

Supplementary notes

*Until 2014: respondents that noticed outdoor advertising one day prior to the survey.

**2015 and thereafter: respondents that noticed outdoor advertising within the week prior to the survey.

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Statistics on "Advertising industry in Spain"

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