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Beauty brands with highest increase in demand in the UK 2021

Leading beauty brands based on predicted demand during Black Friday in the United Kingdom (UK) in 2021

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Release date

September 2021


United Kingdom

Survey time period

2018 to 2020*

Supplementary notes

The ranking was based on a mix of "market leaders" which the source defines as "[b]rands with an average monthly search volume above 50K" and "fast growers" which are "[b]rands with an average monthly search volume of 50K or less."
The source added that predicted demand was based on the historical "performance thousands of keywords over three years, across 250+ tech & goods, fashion, beauty and department store brands.".
* Measurement period was November 1 - December 5 for the last three years.

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Statistics on "Black Friday in the UK"

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