Reasons for a larger Black Friday budget in Germany 2022

Published by
P. Smith,
Nov 21, 2022
The most popular reason behind the decision to spend more on Black Friday in 2022 than 2021 was that people thought prices would rise higher due to inflation, and so wanted to look for bargainss while they could. This was the response from 44 percent of respondents planning to spend more on Black Friday.

Leading reasons for planning to spend more on Black Friday sales than in the previous year in Germany 2022

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Release date

October 2022

Region

Germany

Survey time period

September 2022

Number of respondents

2,005*

Age group

18-64 years

Special properties

Survey participants who planned to spend more on Black Friday than last year

Method of interview

Online survey

Supplementary notes

The Survey demographic is representative of the population.
* Of the 2,005 survey participants, 6 percent were planning to spend more on Black Friday in 2022 than in 2021.

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