In a survey conducted in February 2023 in Australia, around 33 percent of respondents said they had made purchases from Amazon Australia during the Black Friday and Cyber Monday sales in the last 12 months. Just under 20 percent of those surveyed said they had shopped on Amazon.com.au using price discount offers such as Deal of the Day, Lightning Deals, and Limited Time Deals.
Share of shoppers purchasing from Amazon.com.au during promotional periods in the last 12 months in Australia as of February 2023
nationally representative OnePoll survey of Australian adult consumers who had shopped online in the previous 12 months
Supplementary notes
Original survey question: Did you buy products on Amazon.com.au in the past 12 months during any of these promotional periods or use any of these discount types?
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Pattern. (March 1, 2023). Share of shoppers purchasing from Amazon.com.au during promotional periods in the last 12 months in Australia as of February 2023 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1385819/australia-shoppers-purchasing-from-amazon-com-au-during-promotional-periods/
Pattern. "Share of shoppers purchasing from Amazon.com.au during promotional periods in the last 12 months in Australia as of February 2023 ." Chart. March 1, 2023. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1385819/australia-shoppers-purchasing-from-amazon-com-au-during-promotional-periods/
Pattern. (2023). Share of shoppers purchasing from Amazon.com.au during promotional periods in the last 12 months in Australia as of February 2023 . Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1385819/australia-shoppers-purchasing-from-amazon-com-au-during-promotional-periods/
Pattern. "Share of Shoppers Purchasing from Amazon.Com.Au during Promotional Periods in The Last 12 Months in Australia as of February 2023 ." Statista, Statista Inc., 1 Mar 2023, https://www.statista.com/statistics/1385819/australia-shoppers-purchasing-from-amazon-com-au-during-promotional-periods/
Pattern, Share of shoppers purchasing from Amazon.com.au during promotional periods in the last 12 months in Australia as of February 2023 Statista, https://www.statista.com/statistics/1385819/australia-shoppers-purchasing-from-amazon-com-au-during-promotional-periods/ (last visited December 03, 2024)
Share of shoppers purchasing from Amazon.com.au during promotional periods in the last 12 months in Australia as of February 2023 [Graph], Pattern, March 1, 2023. [Online]. Available: https://www.statista.com/statistics/1385819/australia-shoppers-purchasing-from-amazon-com-au-during-promotional-periods/
