Intended Christmas gift recipients Australia 2023

Who shoppers planned to buy Christmas gifts for during the holiday season in Australia as at October 2023

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Release date

October 2023



Survey time period

October 2023

Number of respondents

1,014 respondents

Age group

18 years and older

Special properties

survey conducted among shoppers across Australia regarding their attitudes and behaviors towards seasonal sales and Christmas gift shopping

Supplementary notes

Multiple responses were possible. Responses may not sum to 100 percent.

Respondent gender distribution:
- Female: 51%
- Male: 49%

Respondent age distribution:
- 18-24: 14%
- 25-34: 18%
- 35-44: 18%
- 45-54: 18%
- 55-64: 16%
- 65+: 16%

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