Leading online shopping methods for products viewed on social media worldwide 2021

Published by
Stephanie Chevalier,
Mar 15, 2023
In a 2021 survey, one-third of global respondents who purchased something they saw on a social media platform did so via a shopping site or app. Meanwhile, 64 percent of shoppers said they bought their social media discoveries through the brand's own website, while 29 percent shopped directly from the social network where they found them.

Leading online shopping methods for products viewed on social media platforms worldwide as of October 2021

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Sources

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Release date

October 2021

Region

Worldwide

Survey time period

as of October 2021

Number of respondents

1,539 respondents

Age group

18-45 years

Special properties

among those who bought something they saw on a social media platform

Supplementary notes

The source included users from the following social media platforms: TikTok, YouTube, Facebook, Instagram, Snapchat, and Kwai for Brazil only.

The survey date was not indicated, the date used is that of release.

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Topics

Social commerce in Southeast AsiaE-commerce in IndiaE-commerce in the Asia-Pacific regionE-commerce in AustraliaShopping behavior in the Asia-Pacific region
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