Share of social commerce buyers worldwide 2022, by country

Percentage of online consumers buying from social networks in selected countries worldwide in 2022

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Release date

August 2022

Region

Worldwide

Survey time period

March 25 to April 7, 2022

Number of respondents

31,040 respondents

Age group

16 years and older

Special properties

shoppers buying online at least once a month

Supplementary notes

To the question: "Percentage of shoppers who have used social media platforms to make purchases?"

The study was conducted in the following 18 countries:
- Europe: United Kingdom, Spain, France, Netherlands, Germany.
- APAC: China, Japan, Thailand, Indonesia, Australia, India.
- LATAM: Brazil, Argentina, Mexico, Colombia,
- USA.
- UAE.
- South Africa.

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