Most used social networks by online marketplace shoppers in Spain 2023

Social networks most used by buyers in online marketplaces in Spain in 2023

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Release date




Survey time period

February 28 to March 13, 2023

Number of respondents

605 online shoppers

Age group

18-65 years

Special properties

multiple answers possible

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

To ensure the representativeness of online shoppers, the sample has been weighted with the data obtained in the Estudio general de medios (EGM) from the Asociación para la Investigación de Medios de Comunicación (AIMC).

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