As of the end of 2022, six out of every ten online shoppers aged 18 to 26 in the United Kingdom had made direct purchases through social networks. Among the generational groups in the UK, millennials exhibited the highest adoption of social shopping, with almost three-quarters of surveyed buyers, followed by boomers with 65 percent.
Share of shoppers who had purchased a product directly from a social media platforms in the United Kingdom (UK) in 4th quarter 2022, by generational cohort
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Klarna. (June 26, 2023). Share of shoppers who had purchased a product directly from a social media platforms in the United Kingdom (UK) in 4th quarter 2022, by generational cohort [Graph]. In Statista. Retrieved November 09, 2024, from https://www.statista.com/statistics/319010/share-social-buyers-age-group-uk/
Klarna. "Share of shoppers who had purchased a product directly from a social media platforms in the United Kingdom (UK) in 4th quarter 2022, by generational cohort." Chart. June 26, 2023. Statista. Accessed November 09, 2024. https://www.statista.com/statistics/319010/share-social-buyers-age-group-uk/
Klarna. (2023). Share of shoppers who had purchased a product directly from a social media platforms in the United Kingdom (UK) in 4th quarter 2022, by generational cohort. Statista. Statista Inc.. Accessed: November 09, 2024. https://www.statista.com/statistics/319010/share-social-buyers-age-group-uk/
Klarna. "Share of Shoppers Who Had Purchased a Product Directly from a Social Media Platforms in The United Kingdom (Uk) in 4th Quarter 2022, by Generational Cohort." Statista, Statista Inc., 26 Jun 2023, https://www.statista.com/statistics/319010/share-social-buyers-age-group-uk/
Klarna, Share of shoppers who had purchased a product directly from a social media platforms in the United Kingdom (UK) in 4th quarter 2022, by generational cohort Statista, https://www.statista.com/statistics/319010/share-social-buyers-age-group-uk/ (last visited November 09, 2024)
Share of shoppers who had purchased a product directly from a social media platforms in the United Kingdom (UK) in 4th quarter 2022, by generational cohort [Graph], Klarna, June 26, 2023. [Online]. Available: https://www.statista.com/statistics/319010/share-social-buyers-age-group-uk/
