As of the end of 2022, six out of every ten online shoppers aged 18 to 26 in the United Kingdom had made direct purchases through social networks. Among the generational groups in the UK, millennials exhibited the highest adoption of social shopping, with almost three-quarters of surveyed buyers, followed by boomers with 65 percent.
Share of shoppers who had purchased a product directly from a social media platforms in the United Kingdom (UK) in 4th quarter 2022, by generational cohort
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Share of respondents
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Klarna. (June 26, 2023). Share of shoppers who had purchased a product directly from a social media platforms in the United Kingdom (UK) in 4th quarter 2022, by generational cohort [Graph]. In Statista. Retrieved September 10, 2024, from https://www.statista.com/statistics/319010/share-social-buyers-age-group-uk/
Klarna. "Share of shoppers who had purchased a product directly from a social media platforms in the United Kingdom (UK) in 4th quarter 2022, by generational cohort." Chart. June 26, 2023. Statista. Accessed September 10, 2024. https://www.statista.com/statistics/319010/share-social-buyers-age-group-uk/
Klarna. (2023). Share of shoppers who had purchased a product directly from a social media platforms in the United Kingdom (UK) in 4th quarter 2022, by generational cohort. Statista. Statista Inc.. Accessed: September 10, 2024. https://www.statista.com/statistics/319010/share-social-buyers-age-group-uk/
Klarna. "Share of Shoppers Who Had Purchased a Product Directly from a Social Media Platforms in The United Kingdom (Uk) in 4th Quarter 2022, by Generational Cohort." Statista, Statista Inc., 26 Jun 2023, https://www.statista.com/statistics/319010/share-social-buyers-age-group-uk/
Klarna, Share of shoppers who had purchased a product directly from a social media platforms in the United Kingdom (UK) in 4th quarter 2022, by generational cohort Statista, https://www.statista.com/statistics/319010/share-social-buyers-age-group-uk/ (last visited September 10, 2024)
Share of shoppers who had purchased a product directly from a social media platforms in the United Kingdom (UK) in 4th quarter 2022, by generational cohort [Graph], Klarna, June 26, 2023. [Online]. Available: https://www.statista.com/statistics/319010/share-social-buyers-age-group-uk/
