U.S. Twitter usage reasons by tweet volume 2021

A online survey conducted in the United States in May 2021 asked respondents their reasons for using social media and networking platform Twitter. Overall, 82 percent of high-volume users, those who produced 20 or more tweets per month, said that they used Twitter for entertainment reasons. Furthermore, 77 percent of high-frequency tweeters said that they used the platform as a way to express their opinions whereas 29 percent of low-frequency users said that they made use of the Twitter for this purpose. Additionally, 59 percent of high-volume users and 45 percent of low-volume users reported that Twitter has increased their understandings of current events in the last year.

Reasons for adults in the United States to use Twitter as of May 2021, by tweet volume

Characteristic	High volume	Low volume
Entertainment	82%	76%
A way to stay informed	78%	65%
A way to express their opinions	77%	29%

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Release date

November 2021

More information

Region

United States

Survey time period

May 17 to May 31, 2021

Number of respondents

2,548 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

According to the source:
"High-volume tweeters defined as having produced an average of 20 tweets or more per month over the lifetime of their account."
"The American Trends Panel (ATP), created by Pew Research Center, is a nationally representative panel of randomly selected U.S. adults. Panelists participate via self-administered web surveys. Panelists who do not have internet access at home are provided with a tablet and wireless internet connection. Interviews are conducted in both English and Spanish. The panel is being managed by Ipsos. Data in this report is drawn from the panel wave conducted May 17 to May 31, 2021. The sample is comprised of panelists who indicated that they use Twitter on the Wave 85 survey conducted on the ATP in March 2021. A total of 2,548 panelists responded out of 2,643 who were sampled, for a response rate of 96%. The cumulative response rate accounting for nonresponse to the recruitment surveys and attrition is 4%. The break-off rate among panelists who logged on to the survey and completed at least one item is less than 1%. The margin of sampling error for the full sample of 2,548 respondents is plus or minus 3.4 percentage points."

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