Customer data use in marketing decisions among marketers worldwide 2021

Share of marketers using customer data in their decision making worldwide in September 2021

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Release date

November 2021



Survey time period

September 2021

Number of respondents

485 respondents

Special properties

among marketing professionals

Supplementary notes

52 percent of respondents at B2C companies, 25 percent at B2B companies, and 23 percent at B2B and B2C companies.
Survey question: "How often is customer data a driving factor in your marketing decision-making?"

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