Leading obstacles in building a martech stack in the U.S. 2021

Published by
Valentina Dencheva,
Nov 30, 2023
During a 2021 survey of U.S. marketing technology decision makers, it was discovered that 46 percent of respondents thought the leading barrier to building a succesful nd lasting martech stack was the complexity in integrating the technologies. Budget was an obstacle to 8 percent of respondents at that time.

Leading barriers to building a marketing technology (martech) stack in the United States as of September 2021

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Release date

September 2021

Region

United States

Survey time period

September 2021*

Number of respondents

427 respondents

Special properties

among martech decision makers

Supplementary notes

* The source did not provide a survey dat; the date used is a release date.

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