In a survey conducted in August 2021 survey among U.S. consumers, 54 percent of respondents stated that, due to the use of marketing technology they feared that advertising would become less creative and fun. According to 73 percent of respondents, the use of martech will mean the loss of privacy for consumers.
Share of consumers who see selected disadvantages of marketing technologies in the United States as of August 2021
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
AMA New York. (October 13, 2021). Share of consumers who see selected disadvantages of marketing technologies in the United States as of August 2021 [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/1283800/marketing-technologies-consumer-disadvantages-us/
AMA New York. "Share of consumers who see selected disadvantages of marketing technologies in the United States as of August 2021." Chart. October 13, 2021. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/1283800/marketing-technologies-consumer-disadvantages-us/
AMA New York. (2021). Share of consumers who see selected disadvantages of marketing technologies in the United States as of August 2021. Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/1283800/marketing-technologies-consumer-disadvantages-us/
AMA New York. "Share of Consumers Who See Selected Disadvantages of Marketing Technologies in The United States as of August 2021." Statista, Statista Inc., 13 Oct 2021, https://www.statista.com/statistics/1283800/marketing-technologies-consumer-disadvantages-us/
AMA New York, Share of consumers who see selected disadvantages of marketing technologies in the United States as of August 2021 Statista, https://www.statista.com/statistics/1283800/marketing-technologies-consumer-disadvantages-us/ (last visited September 20, 2024)
Share of consumers who see selected disadvantages of marketing technologies in the United States as of August 2021 [Graph], AMA New York, October 13, 2021. [Online]. Available: https://www.statista.com/statistics/1283800/marketing-technologies-consumer-disadvantages-us/