U.S.: Most important factors for including protein in diets 2021

In 2021, approximately 25 percent of participants in a survey conducted in the Unite States stated that when including protein in their diet, they consider the taste as most important factor. Nearly 20 percent of respondents stated that consider the price as the most important factor.

Consumers' most important factors for including protein in their diets in the United States in 2021

Characteristic	Share of respondents
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Release date

January 2021

More information

Region

United States

Survey time period

November 9 to 10, 2020

Number of respondents

1,009 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "When including protein as part of your diet, please rank the factors that you consider, with 1=Most important and 8=Least important: important:% ranked 1"

**A definition was provided for “Quality of protein”: “The number of essential amino acids it provides and how well the body can use them”

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