Share of U.S. Super Bowl viewers who say ads are favorite part 2022
According to a February 2022 survey among people who plan to watch the Super Bowl in the United States, 27 percent of respondents said their favorite part of the big game were the commercials. Among female respondents, this figure rose to 32 percent, while 23 percent of male respondents said they were especially tuning in for the ads. When considering age groups, the 18-29 year-olds were the ones who most favored ads, with 32 percent deeming them their favorite part of the Super Bowl.
