TV viewership of the Super Bowl in the United States from 1990 to 2017 (in millions)

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TV viewership in millions
'9073.85
'9179.51
'9279.59
'9390.99
'9490
'9583.42
'9694.08
'9787.87
'9890
'9983.72
'0088.47
'0184.34
'0286.8
'0388.64
'0489.79
'0586.07
'0690.75
'0793.18
'0897.45
'0998.73
'10106.48
'11111
'12111.3
'13108.4
'14111.5
'15114.4
'16111.9
'17111.3
© Statista 2017

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About This Statistic

The statistic shows the average TV viewership of the Super Bowl in the United States from 1990 to 2017. Super Bowl LI (New England Patriots vs. Atlanta Falcons) broadcasted by FOX in February 2017 had a viewership of 111.3 million.


The Super Bowl - additional information

The Super Bowl is the last game of the NFL season with the winners of the two football conferences, the American Football Conference (AFC) and the National Football Conference (NFC), playing each other. The game determines the champion of the National Football League.

The first Super Bowl was played on January 15, 1967 following the 1966 football season. In that game, the Green Bay Packers of the National Football League defeated the Kansas City Chiefs, then of the American Football League, with a score of 35 to 10, winning the first ever Super Bowl championship.

The Super Bowl came into being as part of a merger agreement between the two rival football leagues (National Football League and the American Football League) at the time. From 1967 to 1970, the game pitted the champions of the two rival leagues against each other. Since 1971 and the completion of the merger agreement, the winners of the two conferences have squared off against each other. The Pittsburgh Steelers have won the most Super Bowl titles with a total of six. They have also appeared in the Super Bowl a record eight times—tied with the Dallas Cowboys, who have reached the title game eight times, winning it five times. The most recent Super Bowl LI was won by the New England Patriots.

The Super Bowl is, along with the UEFA Champions League final, the most-watched annual sporting event on TV. Super Bowl LI, played on February 5, 2015 and broadcast by Fox in the U.S., was watched by more than 111 million viewers in the United States. The game had a TV rating of 45.3 in the U.S. The cost for a 30-second advertisement spot during the Super Bowl broadcast reached a record 5 million U.S. dollars in 2017.

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