Do you plan to purchase any of the following for Super Bowl Sunday?*

Planned consumer purchases for Super Bowl 2013-2018 The statistic shows the responses to a survey concerned with the question what people are planning to purchase for Super Bowl Sunday from 2013 to 2018. 82 percent of the respondents said that they plan to purchase food & beverages for Super Bowl Sunday in 2018. The estimated total Super Bowl related consumer spending was at 15.3 billion U.S. dollars in 2018.
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Food / BeveragesTeam apparel or accessories (hats, coats, etc.)DecorationsTelevisionFurniture (including entertainment centers)
201374%9.5%7.1%7.1%3.7%
201477%8.1%6%7.2%3.4%
201579.3%10.8%7.4%8.8%3.9%
201679.8%11.1%8.1%7.7%3.9%
201779.5%10.7%7.7%7.7%3.3%
201882%11%8%8%-
Food / BeveragesTeam apparel or accessories (hats, coats, etc.)DecorationsTelevisionFurniture (including entertainment centers)
201374%9.5%7.1%7.1%3.7%
201477%8.1%6%7.2%3.4%
201579.3%10.8%7.4%8.8%3.9%
201679.8%11.1%8.1%7.7%3.9%
201779.5%10.7%7.7%7.7%3.3%
201882%11%8%8%-
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Description Source More information
The statistic shows the responses to a survey concerned with the question what people are planning to purchase for Super Bowl Sunday from 2013 to 2018. 82 percent of the respondents said that they plan to purchase food & beverages for Super Bowl Sunday in 2018. The estimated total Super Bowl related consumer spending was at 15.3 billion U.S. dollars in 2018.
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Release date
January 2018
Region
United States
Survey time period
2013 to 20178
Number of respondents
7,277 (January 3-10, 2018)
Age group
18 years and older
Supplementary notes
* Check all that apply

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