Planned consumer purchases for Super Bowl 2013-2020

Food and beverages are the most popular purchases made by people who plan on watching the Super Bowl. The showpiece event is consistently one of the most-watched television broadcasts of the year, with consumers across the United States spending an average of 88.65 U.S. dollars on Super Bowl Sunday.

TV viewers spend big bucks on big game

The Kansas City Chiefs’ Super Bowl win over the San Francisco 49ers in 2020 was watched by almost 100 million viewers, a increase of around 1.6 million viewers on the previous year. The 2019 Super Bowl was by far the most-viewed broadcast in the United States that particular year, highlighting the nationwide appeal of the event. In total, consumers in the United States spend an estimated 17.2 billion U.S. dollars over Super Bowl weekend.

Patriots reign

The Pittsburgh Steelers and New England Patriots are tied for the most Super Bowl wins. The Patriots played in three straight Super Bowls between 2017 and 2019, lifting the Vince Lombardi trophy in 2017 and 2019. The only team to play in four consecutive Super Bowls is the Buffalo Bills between 1991 and 1994 – the Bills lost all four of those games.

Planned purchases on Super Bowl Sunday by consumers in the United States from 2013 to 2020, by category

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Release date

January 2020


United States

Survey time period

2013 to 2020

Number of respondents

7,267 (January 2-9, 2020)

Age group

18 years and older

Special properties

respondents who said that they planned to watch the game

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Statistics on "Super Bowl"

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