Super Bowl planned consumer purchases 2013-2023

At roughly 80 percent, food and beverages are the most popular purchases made by people who plan on watching the Super Bowl. The showpiece event is consistently one of the most-watched television broadcasts of the year, with consumers across the United States spending an average of 85 U.S. dollars during the Super Bowl.

TV viewers spend big bucks on big game

The 2022 edition of the Super Bowl, which saw the Los Angeles Rams emerge victorious against the Cincinnati Bengals, was watched by just under 100 million viewers, an increase on the previous year. In total, consumers in the United States spent an estimated 16.5 billion U.S. dollars over Super Bowl weekend in 2023.

Patriots reign supreme, but for how much longer?

The Pittsburgh Steelers and New England Patriots are tied for the most Super Bowl wins. The Patriots played in three straight Super Bowls between 2017 and 2019, lifting the Vince Lombardi trophy in 2017 and 2019. The only team to play in four consecutive Super Bowls is the Buffalo Bills between 1991 and 1994 – the Bills lost all four of those games.

Planned purchases on Super Bowl Sunday by consumers in the United States from 2013 to 2023, by category

Characteristic	Food / Beverages	Team apparel or accessories (hats, coats, etc.)	Television	Decorations	Furniture (including entertainment centers)
2023	79%	12%	10%	7%	7%
2022	79%	11%	9%	8%	5%
2021	77%	11%	9%	7%	5%
2020	80%	11%	9%	8%	6%
2019	79%	10%	7%	7%	4%
2018	82%	11%	8%	8%	4%
2017	79.5%	10.7%	7.7%	7.7%	3.3%
2016	79.8%	11.1%	7.7%	8.1%	3.9%
2015	79.3%	10.8%	8.8%	7.4%	3.9%
2014	77%	8.1%	7.2%	6%	3.4%
2013	74%	9.5%	7.1%	7.1%	3.7%