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Estimated consumer spending related to the Super Bowl weekend 2007-2021

The statistic depicts the consumer spending in the United States related to the Super Bowl weekend from 2007 (Super Bowl XLI) to 2021 (Super Bowl LV). It is estimated that a total of 13.9 billion U.S. dollars will be spent by consumers in the United States on Super Bowl related purchases in 2021.
These purchases include, for example, food and beverages, game-related merchandise, other apparel, decorations and televisions.

Super Bowl consumers spend big

The Super Bowl, the annual NFL championship game, is one of the biggest sports events in the world. Super Bowl Sunday is somewhat of an unofficial holiday in the United States as the game is watched by millions of people every year. Due to its popularity and high TV ratings, the Super Bowl broadcast is a very attractive place for TV advertisements. In 2020, for example, Super Bowl advertising revenue reached a total of 336 million U.S. dollars. An average 30-second ad-spot during the Super Bowl broadcast cost 5.6 million U.S. dollars in 2020.

The estimated total Super Bowl related consumer spending was at 13.9 billion U.S. dollars in 2021, an decrease of 3.3 billion U.S. dollars compared to the previous year. This decrease can be largely attributed to the coronavirus pandemic, which halted plans for Super Bowl parties and gatherings for the big game. However, consumers in the United States shelled out, on average, almost 75 U.S. dollars on purchases related to the Super Bowl, mainly on food and beverages. Other products that were purchased by consumers include team apparel/accessories, decorations, televisions and furniture. Part of this consumer spending also includes wagering money on the game. In 2020, about 18.77 million U.S. dollars was won on Super Bowl related bets at casinos in the state of Nevada alone. This amounted to a winning percentage of 12.1 percent.

Estimated Super Bowl related consumer spending in the United States from 2007 to 2021

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Source

Release date

January 2021

Region

United States

Survey time period

2007 to 2021

Number of respondents

7,882 (January 4-12, 2021)

Age group

18 years and older

Supplementary notes

Total extrapolation of U.S. adults 18+

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Statistics on "Super Bowl"

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