Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Estimated Super Bowl related consumer spending in the U.S. from 2007 to 2017 (in billion U.S. dollars)*

Exclusive Premium Statistic

Estimated consumer spending related to the Super Bowl weekend 2007-2017 The statistic depicts the consumer spending in the U.S. related to the Super Bowl weekend from 2007 (Super Bowl XLI) to 2018 (Super Bowl LII). It is estimated that a total amount of 15.3 billion U.S. dollars will be spent by consumers in the U.S. on Super Bowl related purchases in 2018. These purchases include for example foods and beverages, game-related merchandise, other apparel, decorations and televisions.

Super Bowl consumer spending -- additional information

The Super Bowl, the annual NFL championship game, is one of the biggest sports events in the world. Super Bowl Sunday is somewhat of an unofficial holiday in the United States as the game is watched by millions of people every year. Due to its popularity and high TV ratings, the Super Bowl broadcast is a very attractive place for TV advertisements. In 2014, for example, Super Bowl advertising revenue reached a total of more than 330 million U.S. dollars. An average 30-second ad-spot during the Super Bowl broadcast cost 4.5 million U.S. dollars in 2015.

The estimated total Super Bowl related consumer spending was at 14.31 billion U.S. dollars in 2015, an increase of two billion U.S. dollars compared to the previous year. Consumers in the United States shelled out, on average, almost 90 U.S. dollars on purchases related to the Super Bowl, mainly on food and beverages. Other products that were purchased by consumers include team apparel/accessories, decorations, televisions and furniture. Part of this consumer spending also includes wagering money on the game. In 2015, about 115 million U.S. dollars were placed on Super Bowl related bets at casinos in the state of Nevada alone. Of this amount, the sports books kept around 3.26 million U.S. dollars as winnings, a winning percentage of 2.8 percent.
Show more
Consumer spending in billion U.S. dollars
--
--
--
--
--
--
--
--
--
--
--
--
Consumer spending in billion U.S. dollars
--
--
--
--
--
--
--
--
--
--
--
--

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account


only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

View price details

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account


only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

View price details

Download Settings Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Description Source More information
The statistic depicts the consumer spending in the U.S. related to the Super Bowl weekend from 2007 (Super Bowl XLI) to 2018 (Super Bowl LII). It is estimated that a total amount of 15.3 billion U.S. dollars will be spent by consumers in the U.S. on Super Bowl related purchases in 2018. These purchases include for example foods and beverages, game-related merchandise, other apparel, decorations and televisions.

Super Bowl consumer spending -- additional information

The Super Bowl, the annual NFL championship game, is one of the biggest sports events in the world. Super Bowl Sunday is somewhat of an unofficial holiday in the United States as the game is watched by millions of people every year. Due to its popularity and high TV ratings, the Super Bowl broadcast is a very attractive place for TV advertisements. In 2014, for example, Super Bowl advertising revenue reached a total of more than 330 million U.S. dollars. An average 30-second ad-spot during the Super Bowl broadcast cost 4.5 million U.S. dollars in 2015.

The estimated total Super Bowl related consumer spending was at 14.31 billion U.S. dollars in 2015, an increase of two billion U.S. dollars compared to the previous year. Consumers in the United States shelled out, on average, almost 90 U.S. dollars on purchases related to the Super Bowl, mainly on food and beverages. Other products that were purchased by consumers include team apparel/accessories, decorations, televisions and furniture. Part of this consumer spending also includes wagering money on the game. In 2015, about 115 million U.S. dollars were placed on Super Bowl related bets at casinos in the state of Nevada alone. Of this amount, the sports books kept around 3.26 million U.S. dollars as winnings, a winning percentage of 2.8 percent.
Show more
Release date
January 2018
Region
United States
Survey time period
2007 to 2017
Number of respondents
7,277 (January 3-10, 2018)
Age group
18 years and older
Supplementary notes
* Total extrapolation of U.S. adults 18+

More information

Statista Accounts: Access All Statistics. Starting from $588 / Year

Basic Account

Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account

Your perfect start with Statista

  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account

Full access

Corporate solution including all features.

Send request

* All products require an annual contract.
   Prices do not include sales tax
   (New York residents only).
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom

Related Studies: Available to Download in PDF or PPTX Format

Super Bowl
Super Bowl

All Information
in one Presentation

Super Bowl

Everything On "Super Bowl" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Other Reports & Dossiers
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "Super Bowl"

  • NFL overview
  • History & records
  • TV ratings & commercials
  • Super Bowl-related spendings
The most important statistics
  • Consumer & fan behavior
Need help with using Statista for your research? Tutorials and first steps

Further Content: Statistics, Studies, and Topic Pages

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

News
News