- Sports & Recreation›
- Sports & Fitness›
Estimated consumer spending related to the Super Bowl weekend 2007-2019
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Estimated consumer spending related to the Super Bowl weekend 2007-2019
Estimated Super Bowl related consumer spending in the United States from 2007 to 2019 (in billion U.S. dollars)*
by Christina Gough,
last edited
Jan 31, 2019
The statistic depicts the consumer spending in the U.S. related to the Super Bowl weekend from 2007 (Super Bowl XLI) to 2019 (Super Bowl LIII). It is estimated that a total amount of 14.8 billion U.S. dollars will be spent by consumers in the United States on Super Bowl related purchases in 2019.
These purchases include for example foods and beverages, game-related merchandise, other apparel, decorations and televisions.
Super Bowl consumer spending -- additional information
The Super Bowl, the annual NFL championship game, is one of the biggest sports events in the world. Super Bowl Sunday is somewhat of an unofficial holiday in the United States as the game is watched by millions of people every year. Due to its popularity and high TV ratings, the Super Bowl broadcast is a very attractive place for TV advertisements. In 2014, for example, Super Bowl advertising revenue reached a total of more than 330 million U.S. dollars. An average 30-second ad-spot during the Super Bowl broadcast cost 4.5 million U.S. dollars in 2015.
The estimated total Super Bowl related consumer spending was at 14.31 billion U.S. dollars in 2015, an increase of two billion U.S. dollars compared to the previous year. Consumers in the United States shelled out, on average, almost 90 U.S. dollars on purchases related to the Super Bowl, mainly on food and beverages. Other products that were purchased by consumers include team apparel/accessories, decorations, televisions and furniture. Part of this consumer spending also includes wagering money on the game. In 2015, about 115 million U.S. dollars were placed on Super Bowl related bets at casinos in the state of Nevada alone. Of this amount, the sports books kept around 3.26 million U.S. dollars as winnings, a winning percentage of 2.8 percent.
Estimated Super Bowl related consumer spending in the United States from 2007 to 2019 (in billion U.S. dollars)*
| Consumer spending in billion U.S. dollars | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Consumer spending in billion U.S. dollars | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by Christina Gough,
last edited
Jan 31, 2019
The statistic depicts the consumer spending in the U.S. related to the Super Bowl weekend from 2007 (Super Bowl XLI) to 2019 (Super Bowl LIII). It is estimated that a total amount of 14.8 billion U.S. dollars will be spent by consumers in the United States on Super Bowl related purchases in 2019.
These purchases include for example foods and beverages, game-related merchandise, other apparel, decorations and televisions.
Super Bowl consumer spending -- additional information
The Super Bowl, the annual NFL championship game, is one of the biggest sports events in the world. Super Bowl Sunday is somewhat of an unofficial holiday in the United States as the game is watched by millions of people every year. Due to its popularity and high TV ratings, the Super Bowl broadcast is a very attractive place for TV advertisements. In 2014, for example, Super Bowl advertising revenue reached a total of more than 330 million U.S. dollars. An average 30-second ad-spot during the Super Bowl broadcast cost 4.5 million U.S. dollars in 2015.
The estimated total Super Bowl related consumer spending was at 14.31 billion U.S. dollars in 2015, an increase of two billion U.S. dollars compared to the previous year. Consumers in the United States shelled out, on average, almost 90 U.S. dollars on purchases related to the Super Bowl, mainly on food and beverages. Other products that were purchased by consumers include team apparel/accessories, decorations, televisions and furniture. Part of this consumer spending also includes wagering money on the game. In 2015, about 115 million U.S. dollars were placed on Super Bowl related bets at casinos in the state of Nevada alone. Of this amount, the sports books kept around 3.26 million U.S. dollars as winnings, a winning percentage of 2.8 percent.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- January 2019
- Region
- United States
- Survey time period
- 2007 to 2019
- Number of respondents
- 7,384 (January 2-9, 2019)
- Age group
- 18 years and older
- Supplementary notes
- * Total extrapolation of U.S. adults 18+
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- January 2019
More information
- Region
- United States
- Survey time period
- 2007 to 2019
- Number of respondents
- 7,384 (January 2-9, 2019)
- Age group
- 18 years and older
- Supplementary notes
- * Total extrapolation of U.S. adults 18+
Other statistics on the topic
National Football League (NFL)
Sports & Fitness
National Football League: Super Bowl wins by team 2019
+Sports & Fitness
Super Bowl TV viewership in the U.S. 1990-2019
Sports & Fitness
NFL teams ranked by number of Super Bowl appearances all time 2019
Sports & Fitness
National Football League quarterbacks by number of career playoff wins 2019
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Super Bowl
- 65 page/s
- English
- pptx
- Detailed references
Everything On "Super Bowl" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Other Reports & Dossiers
Statista is a great source of knowledge, and pretty helpful to manage the daily work.Christof Baron
CEO, MindShare Germany
Statistics on "Super Bowl"
- NFL overview
The most important statistics
- Total revenue of all National Football League teams from 2001 to 2017 (in billion U.S. dollars)*Total revenue of the National Football League 2001-2017
- National Football League revenue by team in 2017 (in million U.S. dollars)Revenue of National Football League (NFL) teams 2017
- National Football League average franchise value from 2000 to 2018 (in million U.S. dollars)National Football League - average franchise value 2000-2018
- Franchise value of National Football League teams in 2018 (in million U.S. dollars)Value of National Football League franchises 2018
- National Football League average per game attendance from 2008 to 2018Average attendance in the National Football League 2018
- Player salaries in the National Football League 2017/18 season (in million U.S. dollars), by team*Player salaries in the NFL 2017/18 season, by team
- History & records
The most important statistics
- Number of Super Bowls hosted by city from 1967 to 2019National Football League Super Bowl host cities 1967-2019
- Teams ranked by playoff appearances in NFL history (as of 2018-19 playoffs)*NFL teams ranked by playoff appearances all time 2019
- NFL teams ranked by number of wins in the postseason (at the start of the 2018 NFL season)*NFL team ranking by all-time postseason wins 2018
- Number of conference championship game appearances of NFL teams (as of January 13th, 2019)Number of conference championship game appearances of NFL teams 2019
- Teams ranked by Super Bowl appearances in NFL history (as of 2019)*NFL teams ranked by number of Super Bowl appearances all time 2019
- Number of Super Bowls won by NFL team from 1967 to 2019*National Football League: Super Bowl wins by team 2019
- NFL quarterbacks by number of career playoff wins all-time (as of February 3, 2019)National Football League quarterbacks by number of career playoff wins 2019
- Amount a player receives for playing in the NFL Super Bowl 2011-2020 (in 1,000 U.S. dollars)Super Bowl - monetary compensation for players playing in the game 2011-2020
- TV ratings & commercials
The most important statistics
- Brand value of the sports event Super Bowl from 2012 to 2017 (in million U.S. dollars)*Brand value of the Super Bowl 2012-2017
- TV viewership of the Super Bowl in the United States from 1990 to 2019 (in millions)Super Bowl TV viewership in the U.S. 1990-2019
- TV ratings of the Super Bowl in the United States from 1990 to 2019Super Bowl TV ratings in the U.S. 1990-2019
- Super Bowl advertising revenue from 2003 to 2018 (in million U.S. dollars)Super Bowl advertising revenue 2003-2018
- Advertising spending of largest Super Bowl advertisers in 2018 (in million U.S. dollars)Largest Super Bowl advertisers 2018
- Super Bowl average costs of a 30-second TV advertisement from 2002 to 2019 (in million U.S. dollars)*Average cost 30-second advertisement Super Bowl US broadcast 2002-2019
- Number and length of network TV commercials in the Super Bowl from 2003 to 2018Number and length of network TV commercials in the Super Bowl 2003-2018
- Consumer spending & opinion
The most important statistics
- Do you plan to throw or attend a Super Bowl party?Share of people planning to attend or throw a Super Bowl party 2013-2019
- How much do you plan on spending on Super Bowl Sunday?Planned average spending of U.S. consumers on Super Bowl Sunday 2011-2019
- Do you plan to purchase any of the following for Super Bowl Sunday?*Planned consumer purchases for Super Bowl 2013-2019
- Estimated Super Bowl related consumer spending in the United States from 2007 to 2019 (in billion U.S. dollars)*Estimated consumer spending related to the Super Bowl weekend 2007-2019
- Amount wagered on the Super Bowl in sports books in Nevada from 2004 to 2019 (in million U.S. dollars)Amount wagered on the Super Bowl in sports books in Nevada 2004-2019
- Nevada sports book winnings from the Super Bowl in the United States from 2004 to 2019 (in million U.S. dollars)Nevada sports book winnings from the Super Bowl in the U.S. 2004-2019
- Nevada sports book winning percentage from Super Bowl bets in the United States from 2004 to 2019Nevada sports book winning percentage from Super Bowl bets in the U.S. 2004-2019
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Average spending on Super Bowl parties in the U.S. 2012
- Super Bowl XLVI - betting money on the game
- Super Bowl XLVI - favorite parts to watch 2012
- Lady Gaga Super Bowl performance approval U.S. 2017
- Intention to watch the Super Bowl in Canada 2009-2014
- Share of Super Bowl viewers in the U.S. 2017
- National anthem singers people would like to hear at the Super Bowl 2016
- Things people will do during the Super Bowl 2016
- Importance of Super Bowl components to TV viewers 2012-2015
- Main reasons people attend a Super Bowl party 2016
- Super Bowls ranked by total advertising revenue 2012
- Share of Super Bowl viewers in the U.S. 2017, by age
- Share of Super Bow viewers in the U.S. 2017, by gender
- Consumer expenditure on musical instruments in the U.S. 1999-2013
- Intended consumption of the Super Bowl ads in Canada 2014, by gender
- Super Bowl advertisers 2017, by social media audience growth
- Consumer expenditure on oils and fats in the United Kingdom (UK) 2009-2016
- Household expenditure on snack food in Canada by province 2017
- Distribution of liquor store expenditure in the Netherlands 2016, by household type
- Renewable and waste energy use from consumer expenditures in the UK 1990-2016
Statistics on "Super Bowl"
- Total revenue of all National Football League teams from 2001 to 2017 (in billion U.S. dollars)*
- National Football League revenue by team in 2017 (in million U.S. dollars)
- National Football League average franchise value from 2000 to 2018 (in million U.S. dollars)
- Franchise value of National Football League teams in 2018 (in million U.S. dollars)
- National Football League average per game attendance from 2008 to 2018
- Player salaries in the National Football League 2017/18 season (in million U.S. dollars), by team*
- Number of Super Bowls hosted by city from 1967 to 2019
- Teams ranked by playoff appearances in NFL history (as of 2018-19 playoffs)*
- NFL teams ranked by number of wins in the postseason (at the start of the 2018 NFL season)*
- Number of conference championship game appearances of NFL teams (as of January 13th, 2019)
- Teams ranked by Super Bowl appearances in NFL history (as of 2019)*
- Number of Super Bowls won by NFL team from 1967 to 2019*
- NFL quarterbacks by number of career playoff wins all-time (as of February 3, 2019)
- Amount a player receives for playing in the NFL Super Bowl 2011-2020 (in 1,000 U.S. dollars)
- Brand value of the sports event Super Bowl from 2012 to 2017 (in million U.S. dollars)*
- TV viewership of the Super Bowl in the United States from 1990 to 2019 (in millions)
- TV ratings of the Super Bowl in the United States from 1990 to 2019
- Super Bowl advertising revenue from 2003 to 2018 (in million U.S. dollars)
- Advertising spending of largest Super Bowl advertisers in 2018 (in million U.S. dollars)
- Super Bowl average costs of a 30-second TV advertisement from 2002 to 2019 (in million U.S. dollars)*
- Number and length of network TV commercials in the Super Bowl from 2003 to 2018
- Do you plan to throw or attend a Super Bowl party?
- How much do you plan on spending on Super Bowl Sunday?
- Do you plan to purchase any of the following for Super Bowl Sunday?*
- Estimated Super Bowl related consumer spending in the United States from 2007 to 2019 (in billion U.S. dollars)*
- Amount wagered on the Super Bowl in sports books in Nevada from 2004 to 2019 (in million U.S. dollars)
- Nevada sports book winnings from the Super Bowl in the United States from 2004 to 2019 (in million U.S. dollars)
- Nevada sports book winning percentage from Super Bowl bets in the United States from 2004 to 2019
- Average Super Bowl party spending of party host in the U.S. from 2010 to 2012 (in U.S. dollars)
- Will you bet money on the Super Bowl?
- Super Bowl XLVI - What do you look most forward to watching?*
- Do you approve or disapprove of Lady Gaga performing at halftime of this year’s Super Bowl?
- Will you be watching the Super Bowl?
- Did you watch the Super Bowl this year?
- If it was possible, which of these singers from history would you most like to hear perform the national anthem at the Super Bowl?
- Will you do any of these things during the Super Bowl?
- When you watch the Super Bowl, what is the most important part for you?
- What is your main reason for attending a Super Bowl party?
- The most valuable Super Bowls based on advertising revenue (in million U.S. dollars)
- Did you watch the Super Bowl this year? (by age)
- Did you watch the Super Bowl this year? (by gender)
- Consumer expenditure on musical instruments in the United States from 1999 to 2013 (in billion U.S. dollars)
- How do you intend to watch the Super Bowl ads?
- Leading Super Bowl advertisers in 2017, by social media audience growth
- Annual consumer expenditure on oils and fats in the United Kingdom (UK) from 2009 to 2016* (in U.S. dollars)
- Average annual expenditure on snack food per household in Canada in 2017, by province (in Canadian dollars)
- Distribution of liquor store expenditure in the Netherlands in 2016, by household type*
- Energy consumption from renewable and waste sources in the consumer expenditure industry in the United Kingdom (UK) from 1990 to 2016 (In million metric tons of oil equivalent)
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
- National Football League (NFL)
- Sports Brands
- Sports Sponsorship
- Super Bowl
- Dallas Cowboys
- Minnesota Vikings
- Los Angeles Rams
- New York Giants
- Arizona Cardinals
- Carolina Panthers
- Jacksonville Jaguars
- San Francisco 49ers
- New York Jets
- Miami Dolphins
- Buffalo Bills
- New England Patriots
- Denver Broncos
- Atlanta Falcons
- Washington Redskins
- Philadelphia Eagles
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.