The statistic depicts the consumer spending in the United States related to the Super Bowl weekend from 2007 (Super Bowl XLI) to 2022 (Super Bowl LV1). It is estimated that a total of 14.6 billion U.S. dollars will be spent by consumers in the United States on Super Bowl related purchases in 2022. These purchases include, for example, food and beverages, game-related merchandise, other apparel, decorations and televisions.
Super Bowl advertising
The Super Bowl, the annual NFL championship game, is one of the biggest sports events in the world. Super Bowl Sunday is somewhat of an unofficial holiday in the United States as the game is watched by millions of people every year. Due to its popularity and high TV ratings, the Super Bowl broadcast is a very attractive place for TV advertisements. In 2021, for example, Super Bowl advertising revenue reached a total of 485 million U.S. dollars. An average 30-second ad-spot during the Super Bowl broadcast cost 5.6 million U.S. dollars in 2021.
Super Bowl consumer spending
The estimated total Super Bowl related consumer spending was at 14.6 billion U.S. dollars in 2022, an increase of 0.7 billion U.S. dollars compared to the previous year. In 2022, consumers in the United States are expected to shell out, on average, almost 79 U.S. dollars on purchases related to the Super Bowl, mainly on food and beverages. Other products that were purchased by consumers include team apparel/accessories, decorations, televisions and furniture. Part of this consumer spending also includes wagering money on the game. In 2021, about 12.57 million U.S. dollars was won on Super Bowl-related bets at casinos in the state of Nevada alone. This amounted to a winning percentage of 9.2 percent.
Estimated Super Bowl consumer spending in the United States from 2007 to 2022
(in billion U.S. dollars)
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National Retail Federation. (January 25, 2022). Estimated Super Bowl consumer spending in the United States from 2007 to 2022 (in billion U.S. dollars) [Graph]. In Statista. Retrieved May 28, 2022, from https://www.statista.com/statistics/217141/super-bowl-weekend-related-consumer-spending-in-the-us/
National Retail Federation. "Estimated Super Bowl consumer spending in the United States from 2007 to 2022 (in billion U.S. dollars)." Chart. January 25, 2022. Statista. Accessed May 28, 2022. https://www.statista.com/statistics/217141/super-bowl-weekend-related-consumer-spending-in-the-us/
National Retail Federation. (2022). Estimated Super Bowl consumer spending in the United States from 2007 to 2022 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: May 28, 2022. https://www.statista.com/statistics/217141/super-bowl-weekend-related-consumer-spending-in-the-us/
National Retail Federation. "Estimated Super Bowl Consumer Spending in The United States from 2007 to 2022 (in Billion U.S. Dollars)." Statista, Statista Inc., 25 Jan 2022, https://www.statista.com/statistics/217141/super-bowl-weekend-related-consumer-spending-in-the-us/
National Retail Federation, Estimated Super Bowl consumer spending in the United States from 2007 to 2022 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/217141/super-bowl-weekend-related-consumer-spending-in-the-us/ (last visited May 28, 2022)
