Planned average spending of U.S. consumers on Super Bowl Sunday 2011-2021

Adults in the United States planned on spending an average of 74.55 U.S. dollars on Super Bowl Sunday, with food and beverage purchases the most common among those who plan on watching the game.

Football fans spend billions

Around 13 percent of adults in the United States planned on throwing or attending a Super Bowl party in 2021, no doubt in part due to the coronavirus pandemic. In spite of this, the total planned Super Bowl spending in the United States was estimated to be around 13.9 billion U.S. dollars in 2021.

Gambling in the United States

The Super Bowl also attracts interest from those wishing to make some money – sportsbooks in the state of Nevada took nearly 154.7 million U.S. dollars in Super Bowl wagers in 2020. Until recently, Nevada was the only state to permit a wide variety of legal sports betting, but the Supreme Court overturned a federal law in 2018, and sports betting is now legal in many states.

Average consumer spending on Super Bowl Sunday in the United States from 2011 to 2021

Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in

Release date

January 2021


United States

Survey time period

2011 to 2021

Number of respondents

7,882 (January 4-12, 2021)

Age group

18 years and older

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Super Bowl"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.