Planned average spending of U.S. consumers on Super Bowl Sunday 2011-2019

Adults in the United States plan on spending an average of 81 U.S. dollars on Super Bowl Sunday, with food and beverage purchases the most common among those who plan on watching the game.

Football fans spend billions

More than 50 percent of adults in the United States did not plan on throwing or attending a Super Bowl party in 2019. In spite of this, the total planned Super Bowl spending in the United States was estimated to be around 15 billion U.S. dollars in 2019. The game itself – won by the New England Patriots – was watched by a TV audience of around 98 million viewers.

Gambling in the United States

The Super Bowl also attracts interest from those wishing to make some money – sportsbooks in the state of Nevada took nearly 146 million U.S. dollars in Super Bowl wagers in 2019. Until recently, Nevada was the only state to permit a wide variety of legal sports betting, but the Supreme Court overturned a federal law in 2018, and sports betting is now legal in many states.

How much do you plan on spending on Super Bowl Sunday?

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Release date

January 2019


United States

Survey time period

2011 to 2019

Number of respondents

7,384 (January 2-9, 2019)

Age group

18 years and older

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Statistics on "Super Bowl"

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