Planned average spending of U.S. consumers on Super Bowl Sunday 2011-2021

Adults in the United States planned on spending an average of 74.55 U.S. dollars on Super Bowl Sunday, with food and beverage purchases the most common among those who plan on watching the game.

Football fans spend billions

Around 13 percent of adults in the United States planned on throwing or attending a Super Bowl party in 2021, no doubt in part due to the coronavirus pandemic. In spite of this, the total planned Super Bowl spending in the United States was estimated to be around 13.9 billion U.S. dollars in 2021.

Gambling in the United States

The Super Bowl also attracts interest from those wishing to make some money – sportsbooks in the state of Nevada took nearly 154.7 million U.S. dollars in Super Bowl wagers in 2020. Until recently, Nevada was the only state to permit a wide variety of legal sports betting, but the Supreme Court overturned a federal law in 2018, and sports betting is now legal in many states.