Super Bowl average costs of a 30-second TV advertisement from 2002 to 2018 (in million U.S. dollars)*

Average cost 30-second advertisement Super Bowl US broadcast 2002-2018 The statistic shows the average cost of a 30-second commercial during the Super Bowl broadcast from 2002 to 2018. Super Bowl XLVI ranks as the Super Bowl with the third-highest average cost for a 30-second advertisement with 3.5 million U.S. dollars.
More Super Bowl statistics
Show more
Loading statistic...
Average advertisement cost in million U.S. dollars
Super Bowl XXXVI (2002)2.3
Super Bowl XXXVIII (2004)2.6
Super Bowl XXXIX (2005)2.7
Super Bowl XL (2006)2.7
Super Bowl XLI (2007)2.7
Super Bowl XLII (2008)2.7
Super Bowl XLIII (2009)3.1
Super Bowl XLIV (2010)2.7
Super Bowl XLV (2011)3
Super Bowl XLVI (2012)3.5
Super Bowl XLVII (2013)4
Super Bowl XLVIII (2014)4
Super Bowl XLIX (2015)4.5
Super Bowl 50 (2016)5
Super Bowl LI (2017)**5
Super Bowl LII (2018)***5
Average advertisement cost in million U.S. dollars
Super Bowl XXXVI (2002)2.3
Super Bowl XXXVIII (2004)2.6
Super Bowl XXXIX (2005)2.7
Super Bowl XL (2006)2.7
Super Bowl XLI (2007)2.7
Super Bowl XLII (2008)2.7
Super Bowl XLIII (2009)3.1
Super Bowl XLIV (2010)2.7
Super Bowl XLV (2011)3
Super Bowl XLVI (2012)3.5
Super Bowl XLVII (2013)4
Super Bowl XLVIII (2014)4
Super Bowl XLIX (2015)4.5
Super Bowl 50 (2016)5
Super Bowl LI (2017)**5
Super Bowl LII (2018)***5
Download Settings Share
Chart type
Datalabels
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Download started
Please be patient - this may take a moment
Description Source More information
The statistic shows the average cost of a 30-second commercial during the Super Bowl broadcast from 2002 to 2018. Super Bowl XLVI ranks as the Super Bowl with the third-highest average cost for a 30-second advertisement with 3.5 million U.S. dollars.
More Super Bowl statistics
Show more
Release date
January 2018
Region
United States
Survey time period
2002 to 2018
Supplementary notes
* Inflation-adjusted average cost of a 30-second ad spot.
** Estimate of 5 to 5.5 million U.S. dollars
*** Source states that the network will average more than $5 million for a 30-second spot

More information

Statista Accounts: Access All Statistics. Starting from $588 / Year

Basic Account

Get to know the platform

You only have access to basic statistics.

Register for free

Premium Account

Your perfect start with Statista

  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account

Full access

Corporate solution including all features.

Send request

* All products require an annual contract.
   Prices do not include sales tax
   (New York residents only).
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom

Related Studies: Available to Download in PDF or PPTX Format

Super Bowl
Super Bowl

All Information
in one Presentation

Super Bowl

Everything On "Super Bowl" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "Super Bowl"

  • NFL overview
  • History & records
  • TV ratings & commercials
  • Super Bowl-related spendings
  • Consumer & fan behavior
Need help with using Statista for your research? Tutorials and first steps

Further Content: Statistics, Studies, and Topic Pages

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

News
News