Super Bowl average costs of a 30-second TV advertisement from 2002 to 2019 (in million U.S. dollars)*

Average cost 30-second advertisement Super Bowl US broadcast 2002-2019 The statistic shows the average cost of a 30-second commercial during the Super Bowl broadcast from 2002 to 2019. The 2019 Super Bowl LIII is the event with the highest average cost for a 30-second advertisement with 5.25 million U.S. dollars.
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Average advertisement cost in million U.S. dollars
Super Bowl LIII (2019)5.25
Super Bowl LII (2018)***5
Super Bowl LI (2017)**5
Super Bowl 50 (2016)5
Super Bowl XLIX (2015)4.5
Super Bowl XLVIII (2014)4
Super Bowl XLVII (2013)4
Super Bowl XLVI (2012)3.5
Super Bowl XLV (2011)3
Super Bowl XLIV (2010)2.7
Super Bowl XLIII (2009)3.1
Super Bowl XLII (2008)2.7
Super Bowl XLI (2007)2.7
Super Bowl XL (2006)2.7
Super Bowl XXXIX (2005)2.7
Super Bowl XXXVIII (2004)2.6
Super Bowl XXXVI (2002)2.3
Average advertisement cost in million U.S. dollars
Super Bowl LIII (2019)5.25
Super Bowl LII (2018)***5
Super Bowl LI (2017)**5
Super Bowl 50 (2016)5
Super Bowl XLIX (2015)4.5
Super Bowl XLVIII (2014)4
Super Bowl XLVII (2013)4
Super Bowl XLVI (2012)3.5
Super Bowl XLV (2011)3
Super Bowl XLIV (2010)2.7
Super Bowl XLIII (2009)3.1
Super Bowl XLII (2008)2.7
Super Bowl XLI (2007)2.7
Super Bowl XL (2006)2.7
Super Bowl XXXIX (2005)2.7
Super Bowl XXXVIII (2004)2.6
Super Bowl XXXVI (2002)2.3
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The statistic shows the average cost of a 30-second commercial during the Super Bowl broadcast from 2002 to 2019. The 2019 Super Bowl LIII is the event with the highest average cost for a 30-second advertisement with 5.25 million U.S. dollars.
More Super Bowl statistics
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Release date
January 2019
Region
United States
Survey time period
2002 to 2019
Supplementary notes
* Inflation-adjusted average cost of a 30-second ad spot.
** Estimate of 5 to 5.5 million U.S. dollars
*** Source states that the network will average more than $5 million for a 30-second spot
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