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Average cost 30-second advertisement Super Bowl US broadcast 2002-2021

How much did a Super Bowl ad cost in 2021?

In 2021, advertisers had to pay an average of 5.6 million U.S. dollars to air a 30-second long commercial during the Super Bowl LV broadcast. The Super Bowl is one of the biggest events on the sporting calendar, but it is so much more than just the football being played on the pitch. The spectacle surrounding the event, which culminates in the legendary half-time show, is hotly anticipated and watched by millions around the world. With so many captive viewers before, during, and after the game, advertisers use the Super Bowl as a means of raising awareness for their products. However, this awareness and visibility comes at a cost – since 2016 the average price of a 30-second TV advertisement during Super Bowl stood at around five million U.S. dollars and has risen even further in the last few years.
Super Bowl ads

The Super Bowl commercials have become a phenomenon in their own right, with social media buzzing with speculation about the innovative ways in which big corporations will sell their products. A 2020 survey revealed that 79 percent of viewers see the commercials as entertainment, while almost 71 percent stated that they enjoyed watching the commercials. It also seems the viewers will go to some lengths to see these commercials beyond their original air date during the big game – during the 2019 Super Bowl, consumers spent 641 thousand hours watching Super Bowl ads on YouTube, representing a 58 percent increase over the previous year.

Large corporations spend big

The allure of a Super Bowl commercial spot is hard to resist for big corporations. Some of the largest Super Bowl advertisers in 2020 included Amazon and Volkswagen, while Anheuser-Busch sat top of the list, spending 42 million U.S. dollars on advertising during the big game. As a result of this big spending, Super Bowl advertising revenue reached a record 449 million U.S. dollars in 2020, more than twice the figure of 2011.

Super Bowl average costs of a 30-second TV advertisement from 2002 to 2021

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Release date

February 2021


United States

Survey time period

2002 to 2021

Supplementary notes

Inflation-adjusted average cost of a 30-second ad spot.

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Statistics on "Super Bowl"

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