Super Bowl average costs of a 30-second TV advertisement from 2002 to 2017 (in million U.S. dollars)*

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Average advertisement cost (in million U.S. dollars)
Super Bowl XXXVI (2002)2.3
Super Bowl XXXVIII (2004)2.6
Super Bowl XXXIX (2005)2.7
Super Bowl XL (2006)2.7
Super Bowl XLI (2007)2.7
Super Bowl XLII (2008)2.7
Super Bowl XLIII (2009)3.1
Super Bowl XLIV (2010)2.7
Super Bowl XLV (2011)3
Super Bowl XLVI (2012)3.5
Super Bowl XLVII (2013)4
Super Bowl XLVIII (2014)4
Super Bowl XLIX (2015)4.5
Super Bowl 50 (2016)5
Super Bowl LI (2017)**5
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About This Statistic

The statistic shows the average cost of a 30-second commercial during the Super Bowl broadcast from 2002 to 2017. Super Bowl XLVI ranks as the Super Bowl with the third-highest average cost for a 30-second advertisement with 3.5 million U.S. dollars.

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