Super Bowl average costs of a 30-second TV advertisement from 2002 to 2018 (in million U.S. dollars)*

Average cost 30-second advertisement Super Bowl US broadcast 2002-2018 The statistic shows the average cost of a 30-second commercial during the Super Bowl broadcast from 2002 to 2018. Super Bowl XLVI ranks as the Super Bowl with the third-highest average cost for a 30-second advertisement with 3.5 million U.S. dollars.
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Average advertisement cost in million U.S. dollars
Super Bowl XXXVI (2002)2.3
Super Bowl XXXVIII (2004)2.6
Super Bowl XXXIX (2005)2.7
Super Bowl XL (2006)2.7
Super Bowl XLI (2007)2.7
Super Bowl XLII (2008)2.7
Super Bowl XLIII (2009)3.1
Super Bowl XLIV (2010)2.7
Super Bowl XLV (2011)3
Super Bowl XLVI (2012)3.5
Super Bowl XLVII (2013)4
Super Bowl XLVIII (2014)4
Super Bowl XLIX (2015)4.5
Super Bowl 50 (2016)5
Super Bowl LI (2017)**5
Super Bowl LII (2018)***5
Average advertisement cost in million U.S. dollars
Super Bowl XXXVI (2002)2.3
Super Bowl XXXVIII (2004)2.6
Super Bowl XXXIX (2005)2.7
Super Bowl XL (2006)2.7
Super Bowl XLI (2007)2.7
Super Bowl XLII (2008)2.7
Super Bowl XLIII (2009)3.1
Super Bowl XLIV (2010)2.7
Super Bowl XLV (2011)3
Super Bowl XLVI (2012)3.5
Super Bowl XLVII (2013)4
Super Bowl XLVIII (2014)4
Super Bowl XLIX (2015)4.5
Super Bowl 50 (2016)5
Super Bowl LI (2017)**5
Super Bowl LII (2018)***5

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Description Source More information
The statistic shows the average cost of a 30-second commercial during the Super Bowl broadcast from 2002 to 2018. Super Bowl XLVI ranks as the Super Bowl with the third-highest average cost for a 30-second advertisement with 3.5 million U.S. dollars.
More Super Bowl statistics
Show more
Release date
January 2018
Region
United States
Survey time period
2002 to 2018
Supplementary notes
* Inflation-adjusted average cost of a 30-second ad spot.
** Estimate of 5 to 5.5 million U.S. dollars
*** Source states that the network will average more than $5 million for a 30-second spot

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