Super Bowl average costs of a 30-second TV advertisement from 2002 to 2017 (in million U.S. dollars)*

Loading statistic...
Average advertisement cost (in million U.S. dollars)
Super Bowl XXXVI (2002)2.3
Super Bowl XXXVIII (2004)2.6
Super Bowl XXXIX (2005)2.7
Super Bowl XL (2006)2.7
Super Bowl XLI (2007)2.7
Super Bowl XLII (2008)2.7
Super Bowl XLIII (2009)3.1
Super Bowl XLIV (2010)2.7
Super Bowl XLV (2011)3
Super Bowl XLVI (2012)3.5
Super Bowl XLVII (2013)4
Super Bowl XLVIII (2014)4
Super Bowl XLIX (2015)4.5
Super Bowl 50 (2016)5
Super Bowl LI (2017)**5
© Statista 2017

Show further information

Show sources information

AdvertisementTableau Software
 
About This Statistic

The statistic shows the average cost of a 30-second commercial during the Super Bowl broadcast from 2002 to 2017. Super Bowl XLVI ranks as the Super Bowl with the third-highest average cost for a 30-second advertisement with 3.5 million U.S. dollars.


More Super Bowl statistics

Show more
Special Functions
Download as ...
Graphic (PNG)
Excel (XLS)
PowerPoint (PPT)
PDF
Options
Settings
Print
Research Alerts
Download started
Please be patient - this may take a moment

Statista Accounts: Access All Statistics. Starting from $588 / Year

Statistics on "Super Bowl"

  • National Football League - overview
  • Super Bowl & playoffs
The most important statistics
  • TV ratings, advertisement & commercials
  • Super Bowl-related spendings
The most important statistics
  • Consumer & fan behavior
The most important statistics

Related Studies: Available to Download in PDF or PPTX Format

National Football League

All Information
in one Presentation

National Football League

Everything On "National Football League" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista for Your Company: The Research and Analysis Tool

  • Product Film
  • Statistics
  • Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics.
93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Further Content: Statistics, Studies, and Topic Pages

Our Business Solutions: Save Time and Money

only

$588*

per year
Your advantages
  • Full access to all our statistics
  • Download as XLS, PDF & PNG
  • Relevant data: complete source information
All functions of our platform illustrated face-to-face
  • Learn how Statista supports your company
  • Extensive tour across the whole portal
  • Personal guidance by our support team
The knowledge database for your company
  • All functions of the Premium Account
  • Access to dossiers, forecasts and studies
  • Access to our international database
  • Publishing rights and other exclusive functions