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Super Bowl advertising revenue 2003-2018
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Super Bowl advertising revenue 2003-2018
Super Bowl advertising revenue from 2003 to 2018 (in million U.S. dollars)
by A. Guttmann,
last edited
Aug 9, 2019
In 2018, companies spent 408 million U.S. dollars on in-game advertising during the Super Bowl. The Super Bowl LII was played between Philadelphia Eagles and New England Patriots, and took place in Minnesota on February 4th 2018. The Eagles won 41 to 33 that year.
Super Bowl pop-culture element
Watching Super Bowl commercials is an annual pastime of many Americans, and thanks to the internet, it is also popular around the world. Therefore, Super Bowl attracts many high-profile companies to advertise and enhance their visibility. In 2018, the companies which showcased their products, included Amazon, Budweiser and Febreze, just to name a few. That year, 86 commercials were shown during the Super Bowl broadcast, amounting to a total ad time of 51 minutes and 20 seconds. The average cost of a 30 second commercial spot during Super Bowl 2018 was 5.24 million U.S. dollars, an increase of 200 thousand dollars compared to 2017.
One of the major attractions of Super Bowl is the Halftime Show, which represents a fundamental link to pop culture, and has popular singers performing. In 2018 it was officially known as the Pepsi Halftime Show, where along with his own music, Justin Timberlake sang a cover of the late artist Prince's song as a tribute. The day after Timberlake’s Super Bowl performance, his cover of the song "I Would Die 4 U", had a Spotify streaming increase of 916 percent.
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by A. Guttmann,
last edited
Aug 9, 2019
In 2018, companies spent 408 million U.S. dollars on in-game advertising during the Super Bowl. The Super Bowl LII was played between Philadelphia Eagles and New England Patriots, and took place in Minnesota on February 4th 2018. The Eagles won 41 to 33 that year.
Super Bowl pop-culture element
Watching Super Bowl commercials is an annual pastime of many Americans, and thanks to the internet, it is also popular around the world. Therefore, Super Bowl attracts many high-profile companies to advertise and enhance their visibility. In 2018, the companies which showcased their products, included Amazon, Budweiser and Febreze, just to name a few. That year, 86 commercials were shown during the Super Bowl broadcast, amounting to a total ad time of 51 minutes and 20 seconds. The average cost of a 30 second commercial spot during Super Bowl 2018 was 5.24 million U.S. dollars, an increase of 200 thousand dollars compared to 2017.
One of the major attractions of Super Bowl is the Halftime Show, which represents a fundamental link to pop culture, and has popular singers performing. In 2018 it was officially known as the Pepsi Halftime Show, where along with his own music, Justin Timberlake sang a cover of the late artist Prince's song as a tribute. The day after Timberlake’s Super Bowl performance, his cover of the song "I Would Die 4 U", had a Spotify streaming increase of 916 percent.
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- Release date
- January 2019
- Region
- United States
- Survey time period
- 2003 to 2018
- Special properties
- in-game revenue
- Supplementary notes
- Figures for periods prior to 2018 come from earlier releases.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- January 2019
More information
- Region
- United States
- Survey time period
- 2003 to 2018
- Special properties
- in-game revenue
- Supplementary notes
- Figures for periods prior to 2018 come from earlier releases.
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