The statistic depicts Super Bowl advertising revenue from 2003 to 2018. In 2018, companies spent 408 million U.S. dollars on in-game advertising during the Super Bowl, down from 419 million spent a year earlier.
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Super Bowl advertising revenue 2003-2018
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Super Bowl advertising revenue from 2003 to 2018 (in million U.S. dollars)
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The statistic depicts Super Bowl advertising revenue from 2003 to 2018. In 2018, companies spent 408 million U.S. dollars on in-game advertising during the Super Bowl, down from 419 million spent a year earlier.
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More information
The statistic depicts Super Bowl advertising revenue from 2003 to 2018. In 2018, companies spent 408 million U.S. dollars on in-game advertising during the Super Bowl, down from 419 million spent a year earlier.
Show more- Show sources information
- Show publisher information
- Release date
- January 2019
- Region
- United States
- Survey time period
- 2003 to 2018
- Special properties
- in-game revenue
- Supplementary notes
- Figures for periods prior to 2018 come from earlier releases.
More information
- Region
- United States
- Survey time period
- 2003 to 2018
- Special properties
- in-game revenue
- Supplementary notes
- Figures for periods prior to 2018 come from earlier releases.
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+Total revenue of the National Football League 2001-2017
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+Revenue of National Football League (NFL) teams 2017
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Statistics on "Super Bowl"
- NFL overview
The most important statistics
- Total revenue of all National Football League teams from 2001 to 2017 (in billion U.S. dollars)*Total revenue of the National Football League 2001-2017
- National Football League revenue by team in 2017 (in million U.S. dollars)Revenue of National Football League (NFL) teams 2017
- National Football League average franchise value from 2000 to 2018 (in million U.S. dollars)National Football League - average franchise value 2000-2018
- Franchise value of National Football League teams in 2018 (in million U.S. dollars)Value of National Football League franchises 2018
- National Football League average per game attendance from 2008 to 2018Average attendance in the National Football League 2018
- Player salaries in the National Football League 2017/18 season (in million U.S. dollars), by team*Player salaries in the NFL 2017/18 season, by team
- History & records
The most important statistics
- Number of Super Bowls hosted by city from 1967 to 2019National Football League Super Bowl host cities 1967-2019
- Teams ranked by playoff appearances in NFL history (as of 2018-19 playoffs)*NFL teams ranked by playoff appearances all time 2019
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- Number of conference championship game appearances of NFL teams (as of January 13th, 2019)Number of conference championship game appearances of NFL teams 2019
- Teams ranked by Super Bowl appearances in NFL history (as of 2019)*NFL teams ranked by number of Super Bowl appearances all time 2019
- Number of Super Bowls won by NFL team from 1967 to 2019*National Football League: Super Bowl wins by team 2019
- NFL quarterbacks by number of career playoff wins all-time (as of February 3rd, 2019)National Football League quarterbacks by number of career playoff wins 2019
- Amount a player receives for playing in the NFL Super Bowl 2011-2020 (in 1,000 U.S. dollars)Super Bowl - monetary compensation for players playing in the game 2011-2020
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The most important statistics
- Brand value of the sports event Super Bowl from 2012 to 2017 (in million U.S. dollars)*Brand value of the Super Bowl 2012-2017
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- TV ratings of the Super Bowl in the United States from 1990 to 2019Super Bowl TV ratings in the U.S. 1990-2019
- Super Bowl advertising revenue from 2003 to 2018 (in million U.S. dollars)Super Bowl advertising revenue 2003-2018
- Advertising spending of largest Super Bowl advertisers in 2018 (in million U.S. dollars)Largest Super Bowl advertisers 2018
- Super Bowl average costs of a 30-second TV advertisement from 2002 to 2019 (in million U.S. dollars)*Average cost 30-second advertisement Super Bowl US broadcast 2002-2019
- Number and length of network TV commercials in the Super Bowl from 2003 to 2018Number and length of network TV commercials in the Super Bowl 2003-2018
- Consumer spending & opinion
The most important statistics
- Do you plan to throw or attend a Super Bowl party?Share of people planning to attend or throw a Super Bowl party 2013-2019
- How much do you plan on spending on Super Bowl Sunday?Planned average spending of U.S. consumers on Super Bowl Sunday 2011-2019
- Do you plan to purchase any of the following for Super Bowl Sunday?*Planned consumer purchases for Super Bowl 2013-2019
- Estimated Super Bowl related consumer spending in the United States from 2007 to 2019 (in billion U.S. dollars)*Estimated consumer spending related to the Super Bowl weekend 2007-2019
- Amount wagered on the Super Bowl in sports books in Nevada from 2004 to 2019 (in million U.S. dollars)Amount wagered on the Super Bowl in sports books in Nevada 2004-2019
- Nevada sports book winnings from the Super Bowl in the United States from 2004 to 2019 (in million U.S. dollars)Nevada sports book winnings from the Super Bowl in the U.S. 2004-2019
- Nevada sports book winning percentage from Super Bowl bets in the United States from 2004 to 2019Nevada sports book winning percentage from Super Bowl bets in the U.S. 2004-2019
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- NFL ad cost 2015-2016
- Super Bowl TV ad spend per viewer in the U.S. 2005-2015
- Advertising & sponsorship revenue of college football playoff teams 2015
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Statistics on the topic
Free statistics
- Franchise value of National Football League teams in 2018 (in million U.S. dollars)
- National Football League average per game attendance from 2008 to 2018
- Number of Super Bowls hosted by city from 1967 to 2019
- Teams ranked by playoff appearances in NFL history (as of 2018-19 playoffs)*
- NFL teams ranked by number of wins in the postseason (at the start of the 2018 NFL season)*
- Number of conference championship game appearances of NFL teams (as of January 13th, 2019)
- Teams ranked by Super Bowl appearances in NFL history (as of 2019)*
- Number of Super Bowls won by NFL team from 1967 to 2019*
- NFL quarterbacks by number of career playoff wins all-time (as of February 3rd, 2019)
- Amount a player receives for playing in the NFL Super Bowl 2011-2020 (in 1,000 U.S. dollars)
- Brand value of the sports event Super Bowl from 2012 to 2017 (in million U.S. dollars)*
- TV viewership of the Super Bowl in the United States from 1990 to 2019 (in millions)
- TV ratings of the Super Bowl in the United States from 1990 to 2019
- Super Bowl average costs of a 30-second TV advertisement from 2002 to 2019 (in million U.S. dollars)*
- Do you plan to throw or attend a Super Bowl party?
- How much do you plan on spending on Super Bowl Sunday?
- Do you plan to purchase any of the following for Super Bowl Sunday?*
- Age distribution of eSports consumers among French Internet users in 2018
Premium Statistics
- Total revenue of all National Football League teams from 2001 to 2017 (in billion U.S. dollars)*
- National Football League revenue by team in 2017 (in million U.S. dollars)
- National Football League average franchise value from 2000 to 2018 (in million U.S. dollars)
- Player salaries in the National Football League 2017/18 season (in million U.S. dollars), by team*
- Super Bowl advertising revenue from 2003 to 2018 (in million U.S. dollars)
- Advertising spending of largest Super Bowl advertisers in 2018 (in million U.S. dollars)
- Number and length of network TV commercials in the Super Bowl from 2003 to 2018
- Estimated Super Bowl related consumer spending in the United States from 2007 to 2019 (in billion U.S. dollars)*
- Amount wagered on the Super Bowl in sports books in Nevada from 2004 to 2019 (in million U.S. dollars)
- Nevada sports book winnings from the Super Bowl in the United States from 2004 to 2019 (in million U.S. dollars)
- Nevada sports book winning percentage from Super Bowl bets in the United States from 2004 to 2019
- Major sporting events national TV advertising revenue in the United States from 2008 to 2018 (in million U.S. dollars)
- NFL TV advertising spending in the 2016/17 season, by category (in million U.S. dollars)
- NFL advertising spending in the 2015-2016 season, by auto brand (in million U.S. dollars)
- Average cost of a 30-second TV commercial during the NFL regular season in December 2015 and December 2016 (in U.S. dollars)
- Super Bowl TV advertising expenditure per viewer in the United States from 2005 to 2015 (in U.S. dollars)
- Revenue generated by college football playoff teams through rights, advertising, and sponsorships in the United States in 2015 (in million U.S. dollars)
- Largest NFL advertising brands in the United States in 2015/16 season, by TV ad spending (in million U.S. dollars)
- Distribution of TV commercials during the Super Bowl broadcasts from 2014 to 2018, by ad length
- Television advertising spending in the United Kingdom (UK) from 2007 to 2015 (in million GBP)
- Televsion advertising expenditure share in South Korea from 2008 to 2015
- Television advertising revenue in the United Kingdom from 2012 to 2019, by format (in million GBP)
- Ranking of TV advertisers in Sweden in 2016, by ad spending (in 1,000 SEK)
- Television advertising expenditure share in the United States from 2008 to 2015
- Television advertising expenditure in Western Europe from 2000 to 2019 (in billion U.S. dollars)
- Television advertising expenditure growth in Hong Kong from 2008 to 2015
- Number of sport events in Italy in 2017, by macro-region
- How often do you travel to attend sporting events?
- Turnover of sports events in Italy from 2013 to 2017 (in euros)
- Total annual spend on sports in the United States as of August 2017, by type (in billion U.S. dollars)
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