Super Bowl advertising revenue 2003-2019

In 2019, companies spent 336 million U.S. dollars on in-game advertising during the Super Bowl. The Super Bowl LIII was played between Los Angeles Rams and New England Patriots, and took place in Georgia on February 3rd, 2019. The Patriots won 13 to 3 that year.

Super Bowl pop-culture element

Watching Super Bowl commercials is an annual pastime of many Americans, and thanks to the internet, it is also popular around the world. Therefore, Super Bowl attracts many high-profile companies to advertise and enhance their visibility. In 2018, the companies which showcased their products, included Amazon, Budweiser and Febreze, just to name a few. That year, 91 commercials were shown during the Super Bowl broadcast, amounting to a total ad time of 49 minutes and 31 seconds. The average cost of a 30 second commercial spot during Super Bowl 2018 was 4.51 million U.S. dollars, an increase of 140 thousand dollars compared to 2018.
One of the major attractions of Super Bowl is the Halftime Show, which represents a fundamental link to pop culture, and has popular singers performing. In 2019 it was officially known as the Pepsi Halftime Show, where Maroon 5 led the stage, along with rappers Big Boi and Travis Scott. The halftime show that year was veiled in controversy linked to Colin Kaepernick's protests against police brutality and claims of NFL's unjust treatment of the player. As a result the show was reported to garner negative reviews and lowest rating in a decade.

Super Bowl advertising revenue from 2003 to 2019

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Release date

January 2020


United States

Survey time period

2003 to 2019

Special properties

in-game revenue

Supplementary notes

The source provides the following note: "Dollar amounts are different from previous year reports due to a methodology change in the underlying source data."
Figures for periods prior to 2010 come from earlier releases and have not been restated; use for reference purposes only.

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Statistics on "Sports on TV in the U.S."

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