In 2022, companies spent an estimated 578.4 million U.S. dollars on in-game advertising during the Super Bowl. The Super Bowl LVI was played between the Los Angeles Rams and the Cincinnati Bengals, and took place in Inglewood on February 13, 2021. The Rams won 23 to 20 that year.
Super Bowl pop-culture element
Watching Super Bowl commercials is an annual pastime of many Americans, and thanks to the internet, it is also popular around the world. Therefore, Super Bowl attracts many high-profile companies to advertise and enhance their visibility. In 2021, the companies which showcased their products included Disney, Verizon and Toyota, just to name a few. In 2020, 70 commercials were shown during the Super Bowl broadcast, amounting to a total ad time of 46 minutes. The average cost of a 30 second commercial spot during Super Bowl 2021 was an estimated 5.6 million U.S. dollars.
One of the major attractions of Super Bowl is the Halftime Show, which represents a fundamental link to pop culture, and has popular singers performing. The Halftime Show has been sponsored by Pepsi since 2013, and saw Canadian singer The Weeknd leading the stage in 2021. In 2019, the halftime show was veiled in controversy linked to Colin Kaepernick's protests against police brutality and claims of NFL's unjust treatment of the player. As a result the show was reported to garner negative reviews and the lowest rating in a decade.
Super Bowl advertising revenue from 2003 to 2022
(in million U.S. dollars)
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Kantar. (February 3, 2023). Super Bowl advertising revenue from 2003 to 2022 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 30, 2023, from https://www.statista.com/statistics/251585/super-bowl-advertising-spending/
Kantar. "Super Bowl advertising revenue from 2003 to 2022 (in million U.S. dollars)." Chart. February 3, 2023. Statista. Accessed November 30, 2023. https://www.statista.com/statistics/251585/super-bowl-advertising-spending/
Kantar. (2023). Super Bowl advertising revenue from 2003 to 2022 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 30, 2023. https://www.statista.com/statistics/251585/super-bowl-advertising-spending/
Kantar. "Super Bowl Advertising Revenue from 2003 to 2022 (in Million U.S. Dollars)." Statista, Statista Inc., 3 Feb 2023, https://www.statista.com/statistics/251585/super-bowl-advertising-spending/
Kantar, Super Bowl advertising revenue from 2003 to 2022 (in million U.S. dollars) Statista, https://www.statista.com/statistics/251585/super-bowl-advertising-spending/ (last visited November 30, 2023)
Super Bowl advertising revenue from 2003 to 2022 (in million U.S. dollars) [Graph], Kantar, February 3, 2023. [Online]. Available: https://www.statista.com/statistics/251585/super-bowl-advertising-spending/