Japan: VOD viewing time of women per weekday by age 2021

The average time women aged 20 to 29 years old in Japan spent on watching video-on-demand (VOD) per weekday was 33.7 minutes as of fiscal year 2021. The viewing time was considerably lower among other age cohorts.

Average time women spent on watching video-on-demand (VOD) per weekday in Japan in fiscal year 2021, by age group (in minutes)

Characteristic	Average time in minutes
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Release date

August 2022

More information

Region

Japan

Survey time period

November 30 to December 6, 2021*

Number of respondents

1,482**

Age group

13-69 years

Special properties

based on diary entries

Method of interview

Questionnaire

Supplementary notes

*The source counts the answers of the survey conducted from November to December 2021 as figures for fiscal year 2021. The Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year.
**Figures are based on diary entries of 741 respondents. Answers represent the average usage time of two weekdays, which is why the sample size is indicated as 1,482 respondents.

Sample size of age groups:
13 to 19 years: n=138
20 to 29 years: n=210
30 to 39 years: n=242
40 to 49 years: n=318
50 to 59 years: n=294
60 to 69 years: n=280

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