In 2021, the market for artificial intelligence (AI) in marketing was estimated at 15.84 billion U.S. dollars. The source projected that the value would increase to more than 107.5 billion by 2028.
What is AI and who uses it?
Artificial intelligence (AI) has become one of the most impactful digital innovations of the past few decades. The term refers to the ability of a computer or machine to mimic the competencies of the human mind, with the current ecosystem consisting of machine learning, robotics, artificial neural networks, and natural language processing. All of these features and algorithms are highly versatile and adaptable to the specific requirements of the user, explaining why they have become embedded into many different industries, ranging from telecommunications and financial services to healthcare and pharma. Overall, the global artificial intelligence market was valued at around 327 billion U.S. dollars in 2021.
AI at the marketing wheel
AI is deeply embedded into the digital marketing landscape, and based on the latest reports, more than 80 percent of industry experts integrate some form of AI technology into their online marketing activities. This vast adaptation of artificial intelligence for marketing purposes is no surprise considering that its benefits include task automation, campaign personalization, and data analysis, to name but a few. When asked about marketers' main application areas of AI in a recent survey, roughly 50 percent of respondents from the U.S., Canada, the UK, and India mentioned ad targeting. Other popular activities they trusted AI with included personalizing content, optimizing e-mail send times, and calculating conversion probability.
Market value of artificial intelligence (AI) in marketing worldwide from 2020 to 2028
(in billion U.S. dollars)
* Forecast. Figures calculated by Statista. An exponential development of the values was assumed to estimate the annual values between 2020 and 2028, which were provided by the source.
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Statista, & The Insight Partners. (April 15, 2021). Market value of artificial intelligence (AI) in marketing worldwide from 2020 to 2028 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 06, 2024, from https://www.statista.com/statistics/1293758/ai-marketing-revenue-worldwide/
Statista, und The Insight Partners. "Market value of artificial intelligence (AI) in marketing worldwide from 2020 to 2028 (in billion U.S. dollars)." Chart. April 15, 2021. Statista. Accessed November 06, 2024. https://www.statista.com/statistics/1293758/ai-marketing-revenue-worldwide/
Statista, The Insight Partners. (2021). Market value of artificial intelligence (AI) in marketing worldwide from 2020 to 2028 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 06, 2024. https://www.statista.com/statistics/1293758/ai-marketing-revenue-worldwide/
Statista, and The Insight Partners. "Market Value of Artificial Intelligence (Ai) in Marketing Worldwide from 2020 to 2028 (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Apr 2021, https://www.statista.com/statistics/1293758/ai-marketing-revenue-worldwide/
Statista & The Insight Partners, Market value of artificial intelligence (AI) in marketing worldwide from 2020 to 2028 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1293758/ai-marketing-revenue-worldwide/ (last visited November 06, 2024)
Market value of artificial intelligence (AI) in marketing worldwide from 2020 to 2028 (in billion U.S. dollars) [Graph], Statista, & The Insight Partners, April 15, 2021. [Online]. Available: https://www.statista.com/statistics/1293758/ai-marketing-revenue-worldwide/