A survey conducted on Indian consumers in October 2021 found that 44 percent of consumers chose to purchase the product at a different retailer when the product was out of stock. However, five percent preferred to not buy anything when the desired product was not available.
Consumer response when products were out of stock in India as of October 2021
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McKinsey & Company. (December 3, 2021). Consumer response when products were out of stock in India as of October 2021 [Graph]. In Statista. Retrieved December 14, 2024, from https://www.statista.com/statistics/1294041/india-consumer-reaction-to-out-of-stock-products/
McKinsey & Company. "Consumer response when products were out of stock in India as of October 2021." Chart. December 3, 2021. Statista. Accessed December 14, 2024. https://www.statista.com/statistics/1294041/india-consumer-reaction-to-out-of-stock-products/
McKinsey & Company. (2021). Consumer response when products were out of stock in India as of October 2021. Statista. Statista Inc.. Accessed: December 14, 2024. https://www.statista.com/statistics/1294041/india-consumer-reaction-to-out-of-stock-products/
McKinsey & Company. "Consumer Response When Products Were out of Stock in India as of October 2021." Statista, Statista Inc., 3 Dec 2021, https://www.statista.com/statistics/1294041/india-consumer-reaction-to-out-of-stock-products/
McKinsey & Company, Consumer response when products were out of stock in India as of October 2021 Statista, https://www.statista.com/statistics/1294041/india-consumer-reaction-to-out-of-stock-products/ (last visited December 14, 2024)
Consumer response when products were out of stock in India as of October 2021 [Graph], McKinsey & Company, December 3, 2021. [Online]. Available: https://www.statista.com/statistics/1294041/india-consumer-reaction-to-out-of-stock-products/