In 2021, a vast majority of Polish sent SMS messages via their own system. Only one percent of the surveyed companies employed an external company, for instance, a marketing agency.
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Statistics on Digital advertising in Poland
Overview
5
- Premium Statistic Digital advertising expenditure in Poland 2017-2026
- Premium Statistic Digital growth of advertising expenditure in Poland 2018-2026
- Premium Statistic Share of different formats in the digital advertising market in Poland 2021
- Premium Statistic Growth of spending in the digital advertising market in Poland 2019-2021, by type
- Premium Statistic Assessment of the level of digital advertising expenditure in Poland 2021
E-mail advertising
7
- Premium Statistic Share of e-mail advertising in online advertising market in Poland 2015-2021
- Premium Statistic Types of e-mail newsletters received in Poland 2021
- Premium Statistic Share of respondents who use e-mail blocks and filters in Poland 2021
- Premium Statistic Average number of e-mails deleted without opening in Poland 2021
- Premium Statistic Amount of e-mail spam received in Poland 2021
- Premium Statistic Factors in subscribing to e-mail newsletters in Poland 2021
- Premium Statistic Most common reasons for deleting e-mails without opening in Poland 2021
Mobile advertising
8
- Premium Statistic Share of mobile advertising in online advertising market in Poland 2015-2021
- Premium Statistic Growth rate of mobile ad expenditure in Poland 2016-2020
- Premium Statistic Viewability of mobile display ads in Poland 2021, by format
- Premium Statistic Assessment of the level of mobile advertising expenditure in Poland 2021
- Premium Statistic Most prospective mobile advertising formats in Poland 2021
- Premium Statistic Changes to mobile advertising campaigns in Poland 2021
- Premium Statistic Ways of sending SMS messages in business in Poland 2021
- Premium Statistic Methods of database building for SMS marketing in Poland 2021
Social media advertising
8
- Premium Statistic Social media advertising spending in Poland 2017-2026
- Premium Statistic Share of social media advertising in online advertising market in Poland 2015-2021
- Premium Statistic Advertising reach of leading social media in Poland 2022
- Premium Statistic Change in the advertising reach of leading social media in Poland 2022
- Premium Statistic Social media advertising audience in Poland 2022, by gender and age
- Premium Statistic Social media on which ads are most noticeable in Poland 2020-2021
- Premium Statistic Percentage of enterprises that use social media in Poland 2019-2021, by activity type
- Premium Statistic Most popular communication channels chosen for influencer marketing in Poland 2021
Video and display advertising
5
- Premium Statistic Digital video advertising expenditure in Poland 2017-2026
- Premium Statistic Share of video advertising in online advertising market in Poland 2015-2021
- Premium Statistic Viewability of online ads in Poland 2021, by format
- Premium Statistic Viewability of desktop display ads in Poland 2021, by format
- Premium Statistic Viewtime of online ads in Poland 2021, by format
Other formats
6
- Premium Statistic Banner advertising expenditure in Poland 2017-2026
- Premium Statistic Search advertising expenditure in Poland 2017-2026
- Premium Statistic Share of announcement advertising in online advertising market in Poland 2015-2021
- Premium Statistic Share of display advertising in online advertising market in Poland 2015-2021
- Premium Statistic Share of native advertising in online advertising market in Poland 2019-2021
- Premium Statistic Share of SEM advertising in online advertising market in Poland 2015-2021
Consumer behavior
6
- Premium Statistic Important characteristics of a good newsletter in Poland 2021
- Premium Statistic Worst mistakes in newsletters received in Poland 2021
- Premium Statistic Influence of mobile advertising on customer purchases in Poland 2021
- Premium Statistic Influencers' impact on shopping behavior in Poland 2021, by generation
- Premium Statistic Key characteristics of celebrities/influencers recommending cosmetics in Poland 2021
- Premium Statistic Attitudes to TikTok advertising in Poland 2021
Further related statistics
17
- Indicators for measuring effectiveness of SMS marketing in Poland 2021
- Methods of database building for SMS marketing in Poland 2021
- Personalisation of offers in SMS marketing in Poland 2021
- Ways of using SMS by businesses in Poland 2021
- Aims of SMS communication in business in Poland 2021
- Methods of updating databases for SMS marketing in Poland 2021
- Popularity of text message marketing among consumers in the U.S. 2022, by generation
- Leading B2B marketing channels worldwide 2021
- Online marketing budgets allocation worldwide 2022, by channel
- Leading customer communication channels for professionals in the U.S. 2022
- Digital marketing channels used in healthcare marketing in the U.S. 2022
- Most popular digital marketing channels worldwide 2020
- Main online marketing channels India 2020
- Focus points in email marketing worldwide 2019
- Customer targeting tools used by Italian multichannel retailers 2020
- Europe: New digital communication channels companies plan to add in the next year
- APAC: New digital communication channels companies plan to add in the next year
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SMSAPI. (March 7, 2022). How do you send short message service (SMS) messages? [Graph]. In Statista. Retrieved March 21, 2023, from https://www.statista.com/statistics/1294434/poland-sending-sms-by-businesses/
SMSAPI. "How do you send short message service (SMS) messages?." Chart. March 7, 2022. Statista. Accessed March 21, 2023. https://www.statista.com/statistics/1294434/poland-sending-sms-by-businesses/
SMSAPI. (2022). How do you send short message service (SMS) messages?. Statista. Statista Inc.. Accessed: March 21, 2023. https://www.statista.com/statistics/1294434/poland-sending-sms-by-businesses/
SMSAPI. "How Do You Send Short Message Service (Sms) Messages?." Statista, Statista Inc., 7 Mar 2022, https://www.statista.com/statistics/1294434/poland-sending-sms-by-businesses/
SMSAPI, How do you send short message service (SMS) messages? Statista, https://www.statista.com/statistics/1294434/poland-sending-sms-by-businesses/ (last visited March 21, 2023)
How do you send short message service (SMS) messages? [Graph], SMSAPI, March 7, 2022. [Online]. Available: https://www.statista.com/statistics/1294434/poland-sending-sms-by-businesses/