Methods of database building for SMS marketing in Poland 2021

Published by Małgorzata Puzio, Jul 10, 2023
In 2021, about six in 10 Polish companies gathered customer contacts for SMS marketing during user registration. Seven percent of the surveyed businesses stated that they did not build contact databases.

How do you gather customer contacts for short message service (SMS) marketing?

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Sources

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Release date

March 2022

Region

Poland

Survey time period

September 19-29, 2021

Number of respondents

150 respondents

Special properties

Companies actively using mass texting tools (SMS)

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

This question was phrased by the source as follows: "W jaki sposób zbierasz kontakty na potrzeby marketingu SMS?"

Date of release is date of access.

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