Attitude toward online advertising in Poland 2022-2023

Published by
Adriana Sas,
Dec 21, 2023
To over four out of ten Poles, online advertising was annoying; most respondents tended to ingore them in 2023. However, 26 percent of respondents considered it a source of information.

Attitude toward advertisements on the internet in Poland from 2022 to 2023

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Release date

September 2023

Region

Poland

Survey time period

2022 to 2023

Number of respondents

1,194 respondents

Age group

15 years and older

Special properties

Online shoppers

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The original question was worded as follows (Polish): "Jaki jest Twój stosunek do reklamy w internecie?"

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Consumer behavior

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Digital advertising in PolandInternet usage in PolandDigital advertising in the NordicsDigital advertising in RussiaDigital services in Poland
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