In 2023, SEM advertising accounted for the highest share of Poland's online advertising market. At the same time, e-mail marketing constituted 1 percent of the market share.
Distribution of different formats in the digital advertising market in Poland in 2023
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IAB Polska. (May 9, 2024). Distribution of different formats in the digital advertising market in Poland in 2023 [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/statistics/1292087/poland-online-ad-market-share-by-format/
IAB Polska. "Distribution of different formats in the digital advertising market in Poland in 2023." Chart. May 9, 2024. Statista. Accessed October 06, 2024. https://www.statista.com/statistics/1292087/poland-online-ad-market-share-by-format/
IAB Polska. (2024). Distribution of different formats in the digital advertising market in Poland in 2023. Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/statistics/1292087/poland-online-ad-market-share-by-format/
IAB Polska. "Distribution of Different Formats in The Digital Advertising Market in Poland in 2023." Statista, Statista Inc., 9 May 2024, https://www.statista.com/statistics/1292087/poland-online-ad-market-share-by-format/
IAB Polska, Distribution of different formats in the digital advertising market in Poland in 2023 Statista, https://www.statista.com/statistics/1292087/poland-online-ad-market-share-by-format/ (last visited October 06, 2024)
Distribution of different formats in the digital advertising market in Poland in 2023 [Graph], IAB Polska, May 9, 2024. [Online]. Available: https://www.statista.com/statistics/1292087/poland-online-ad-market-share-by-format/