Marketer confidence in event effectiveness worldwide 2021, by type
According to a survey conducted among global marketing leaders during the fourth quarter of 2021, 72 percent of respondents said they were very effective or effective at delivering value to their organization with the execution of in-person events. By comparison around half of respondents said they were very effective or effective at delivering value with webinars, while a respective 42 and 36 percent said so for hybrid and virtual events.
