How effective are the following content marketing tactics for B2B marketing?

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Share of respondents
In-person events75%
Webinars/webcasts66%
Case studies65%
White papers63%
Videos62%
Research reports61%
E-newsletters60%
Blogs59%
Infographics58%
Online presentations58%

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Description Source More information
This graph presents the assessment of various content marketing tactics among B2B marketers in North America as of August 2015. During the survey, 59 percent of the respondents stated they believed blogs were an effective B2B marketing tactic.
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Release date
September 2015
Region
North America
Survey time period
July and August 2015
Number of respondents
1,521 respondents
Special properties
among B2B marketers
Method of interview
Email survey
Supplementary notes
This question was phrased by the source as follows: "How effective are the tactics your organization uses"
Percentages shown represent marketers who rated each tactic a 4 or 5 on a 5-point scale where 5 = “Very Effective” and 1 = “Not at all Effective.”

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