Effectiveness of B2B content types in customer journey stages in North America 2018

Most effective content types in demand generation during various stages of buyer's journey according to B2B marketers in North America as of July 2018

by A. Guttmann, last edited Oct 16, 2019
Effectiveness of B2B content types in customer journey stages in North America 2018 This graph presents the most effective content types in demand generation during various stages of buyer's journey according to B2B marketers in North America as of July 2018. During the survey, 73 percent of respondents said they believed blog posts and articles were most effective in driving demand during customers early stage in the buying process.
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Most effective content types in demand generation during various stages of buyer's journey according to B2B marketers in North America as of July 2018

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