Effectiveness of B2B content types in customer journey stages in North America 2018

Most effective content types in demand generation during various stages of buyer's journey according to B2B marketers in North America as of July 2018

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Release date

October 2018


North America

Survey time period

June and July 2018

Number of respondents

192 respondents

Special properties

among B2B marketers

Method of interview

Email survey

Supplementary notes

Question: In Which Stage of the Buyer’s Journey Is Each Content Type Most Effective When Used for Demand Generation Purposes?
Effective was defined as succeeding at moving leads/potential customers to the next stage (e.g., generating an initial inquiry, nurturing a lead through the buying process or convincing/persuading someone to make a purchase) based on your organization’s specific objectives.

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