B2B marketers reallocating live events budgets in the U.S. due to COVID-19 in 2020

During a March 2020 survey of B2B marketers in the United States, it was found that 43 percent of responding industry professionals were planning to invest their money in content creation instead of live events as was budgeted before the coronavirus outbreak. A further 40 percent of B2B marketers wanted to reallocate their budgets to hosting webinars, and 17 percent planned to sponsor webinars.

Share of B2B marketers reallocating live events budgets to other channels in light of the coronavirus outbreak in the United States as of March 2020

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Sources

Release date

May 2020

Region

United States

Survey time period

March 16 to 21, 2020

Number of respondents

456 respondents

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Statistics on "B2B marketing in the U.S."

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